'Short' Copy or 'Long' Copy - Which Works Best?

For anyone involved in the development of a marketing message, there has been a long-standing debate for which there is no absolute answer. That debate has centered on whether it is better to use sales copy in advertising, direct mail, even brochures or websites, that is 'short' or 'long.'

How to be Believed - when you're Selling it

We all know that savvy people don't believe us (marketers) like they used to... That's very hard to accept when you are 1000% convinced you have the most remarkable product, that it's scientifically proven and, it's really helped you. But that is not enough today, and anyone who has tried to market anything they love to anyone else knows it. (Except for Mom, who will try anything you offer.)

Direct Marketing for Mobile Fleet Washing Businesses

If you own a mobile Fleet washing business or a pressure washing company then you should consider using direct-mail advertising to get to the clientele that you are interested in. There are many ways to do this and one of the easiest ways is to get with a direct-mail company that sends out packages and coupons out to specific ZIP codes.

Direct Marketing and Piggy Backing

If you are already in a small business and looking for another inexpensive way to market or advertise, perhaps you want to try direct marketing or direct mail? Have you already done some direct-mail marketing using those coupon packages that are sent out by various companies to certain ZIP codes in your community?

Direct Mail Advertising and Thursday Advertising Rush

We have all been amazed at the inserts in the Newspaper that arrive on Thursdays from all sorts of retailers, so many pretty and colorful ads. One can only think thank God for recycling and some tree had to give its life for this bizarre American Shopping Marketing Ritual. Indeed we all throw most of this in the trashcans.

Customer Communication by Email

When email is used well, it is a low-cost, high-value way of reaching your prospects and customers; poor use of email is often illegal and can destroy your sales. When the skills of creating good email are described, many of them seem obvious, yet how many do you forget in your rush to press the 'send' button?

What is Direct Mail Marketing and Why Should I Use It to Promote My Small Business

Most small business owners have heard of direct mail marketing, but may not really know what it is. And there’s good reason to consider direct mail to promote your small business. It’s versatile, effective and affordable. It allows you to give prospects one-to-one direct attention, and it allows you more control over growth than nearly any other type of promotion.

Neglect the Envelope and Your Direct Response Could Get No Response

You could spend hours on your direct response letter, but if you don't spend some time on the envelope, all your hard work could result in zero results. Find out how to get prospects to open your direct mail.

It's Probably Time for Your Marketing to Go OFFLINE! How to Get Started With Direct Mail

Is it time to take your marketing offline? YES! A test of sending out a few simple postcards and one sales letter mailing helped me exponentially increase my response to two of my programs. This article explains why and how YOU can get started with Direct Market Mailing.

Boost Email Marketing Open Rates by Sounding Like Grandma in Your Direct Email Advertising

The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma.

Recency, Frequency, RFM techniques for Customer Retention & Value Building

Concepts like latency, recency, RFM (recency - frequency - monetary value) are applied many decades, in order to identify the active Customers and achieve higher response rates to Customer retention & loyalty efforts.

Notes for Newbies - Part One - Your Market

Here is information on targeted markets that every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Notes for Newbies - Part Eight - Sales Letters & Sales Copy - Part I

Here is information on sales letters and sales copy every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.