Write A Personal Letter To Make Your Customers Fall In Love With Your Business

How to use personal letters to keep business walking through your front door. By writing a well-written personal letter to your business prospects you show them that you care about them as individuals and value their business. It's a powerful tool if used effectively.

What is Direct Mail Marketing and Why Should I Use It to Promote My Small Business

Most small business owners have heard of direct mail marketing, but may not really know what it is. And there’s good reason to consider direct mail to promote your small business. It’s versatile, effective and affordable. It allows you to give prospects one-to-one direct attention, and it allows you more control over growth than nearly any other type of promotion.

Can Having a Unique Product or Service Help You Market Your Business?

Of course it can! But do you have unique product or service? Or is yours like everyone else within the same category? No, really...

Increase Your Marketing Response, Profits And Sales By Over 500% - Fast

Would you like to be able to quickly and easily increase the response of your marketing promotions by 500%? Here's one way to do it:

The Power Of Face-To-Face Marketing: Using Exhibitions As A Form Of Direct Marketing

The power of face-to-face direct marketing should not be underestimated and the exhibitions provide the perfect opportunity for this. What are the benefits and strengths of Exhibition direct marketing.

Double Your Marketing Impact And Make Money Fast - By Purposely Damaging Your Products

Want to know about a strange and bizarre (yet highly effective) way to tack on another 5, 10, 15% or more to the response of your marketing promotions? Then listen to this:

Notes for Newbies - Part Two - Your Product

Here is information on identifying products every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Real Estate Postcard Ideas – This Town is a War Zone

This real estate postcard idea is brought to you by Brandon Cornett, the Texas Department of Transportation, and the City of Cedar Park, Texas. If that seems like an unusual trio for postcard marketing advice, let me explain.

Real Estate Postcard Ideas - The Information Epicenter

The desire for valuable information is a powerful motivator that real estate agents can use to their advantage. Want an example? Here's a way to use information to improve your real estate postcard program.

Real Estate Postcard Marketing - How Your Website Relates

To get the most from your real estate postcard marketing, you should integrate your postcards with your website. How can postcards help you capitalize on web traffic? Here are some tips...

Effective Exhibiting

Exhibiting can be a great form of Direct Marketing and if you can get your exhibition stand set-up correctly, i.e. in the right place, with the right staff, offering the right service etc, then the benefits can be even greater. This article looks at some of the important consideration that you might want to consider, when setting up an exhibition stand at a show or event.

Customer Lifetime Value for Value-Based Servicing, a Realistic Analysis

A Business with no prior experience on the use of CLV should start with a simple approach: a limited complexity Customer value model. An RFM (recency – frequency – monetary) score can be used as a proxy for the CLV. This score can be a cost-effective initial Customer value ranking. In certain cases even a recency score may be a complex start. Frequency and/or monetary scores may be more suitable as a starting point. The use of a Customer value ranking is only a means to the efficient use of business resources (value-based management). The accurate estimation of the Customer Lifetime value may be not only very difficult but also of limited business value.

Notes for Newbies - Part Sixteen - Building Your Website

Here is information on building a website every newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.