Test Campaign Result Accuracy – Test Group Sizing - Part I

In order to build campaign management intelligence, a Business should capture and analyze the results of each campaign or test campaign. The evaluation of these results shall assist in the optimization of future campaigns.

Direct Marketing VS Public Relations Campaigns

A savvy entrepreneur and business person will always ask themselves which type of marketing gives me the most bang for my buck? Recently, in a speech I gave to a group of marketing students they had a pie chart with all the different types of common marketing.

Direct Mail Marketing for the Car Washing Business

Direct mail marketing for a carwash business seems to be an excellent tool to increase the number of customers coming in. It increases the new customers and each new customer potentially could become a regular customer, which means ongoing income and revenue.

Direct Mail Marketing VS Big Banner Advertising

For a small-business owner they know that a big banner in front of their store with advertising will help them sell more products or sign up more people for service. Some cities and towns have ordinances that do not allow small-business owners to put up the banner ads all year round. Instead they are only allowed to do it so many times per month.

Direct Marketing for Big Box Stores Studied

Most large big-box store retailers will send out colorful brochures and catalogs as inserts in the local newspaper on Thursdays and it seems we also see them on Sundays. During the Christmas season we see that many box stores use more than one method of advertising to get customers to come in and entice new customers to come in and have a look see.

Direct Mail Advertising and the Car Wash Business

Carwash industry surveys show that over 62% of all carwashes use direct-mail advertising and believe it to work the best. Most of these carwash owners also have their web site address on the coupons they send out in the direct-mail marketing discount packages.

Test Campaign Result Accuracy – Test Group Sizing – Part II

An approach to size test groups for a campaign has been presented in [Test campaign result accuracy – test group sizing – Part I]. However, how can one be sure that the size of the customer group used (the sample), is sufficient to provide statistically accurate results.

Direct Mail Marketing to Sell Home Security Systems

Many businesses do extremely well when using direct mail marketing techniques to sell their wares and goods or drive traffic to their retail establishments. But the best direct mail marketing companies sell products and services for the home. In fact the industry surveys show that those companies

Direct Mail Marketing to Get a Job

Can you use direct mail marketing to get a job? Well consider if your will that most people already do, because they mail out their resumes to Corporations where they are interested in applying too right? Sure, also solo-professionals, consultants, small business people and even contractors also mail our coupons for free estimates, consultations and introductory offers to get jobs also.

Direct Marketing For Results

There are many advantages to direct marketing. Not only does it offer a wider variety of options to potential customers, but it also saves time and is a lot of fun.

Direct Mail and Direct Mail Marketing for Mobile Car Washes

Mobile carwash businesses must cluster their customers close together due to the high cost of fuel. When a mobile carwash business is driving around it is not making money however, when it is parked in a parking lot washing lots of cars in a row it is making the maximum and most efficient use of its resources and therefore creating profits for the company.

Direct Mail for Taco Stands

All businesses must advertise and that includes small businesses that you would never consider. For instance Taco Stands need to advertise and if you notice that is why they usually have rather large funky signs to attract customers and yes this is affective, but it takes more than simple signage to maintain the customer base needed to propel such a small business and insure their success.

Direct Mail for Optometrists

Optometrists must advertise and market and rely on word-of-mouth referrals from other doctors and patients to get new clients. Word of mouth advertising and referrals make a lot of sense but first you need to get those clients in the door so they can refer you to others after they have a good experience.