16 Tips to Direct Mail Marketing Success

Business to business direct marketing can be improved with some simple steps outlined in this article. Bethesda List Center is an experienced provider of mailing lists, both postal and eMail in the US, the United Kingdom, Canada and worldwide. Speciality areas include: medical and life science, information technology, association members and association executives, human resource and development/training, business executives and small office/home office, often known as SOHO, executives.

The Power of a Postcard

Postcards are a powerful marketing weapon because they're economical, flexible, and highly effective. Learn how to use them to increase your prospect and client base.

What? You're Saying NO To My Opportunity And Becoming My Customer?

Why does the sound of NO hurt us so bad when asking someone about being a customer or business partner. What measures can we take to not react to the sound of the word NO.

Offer Self-Assessments, Not White Papers, in Direct Mail Lead Generation

Are you a business-to-business direct mail marketer looking for something better to offer than white papers? Consider self-assessment surveys.

When Scare Tactics Work (And When They Don't) in Direct Marketing

Using fear to motivate action is a proven and effective technique in direct marketing. But when used inappropriately, it can not only suppress response, it can damage your brand.

Infomercials FAQs

The effectiveness of infomercials is subject to the way they reach a target audience and convince them. They should not only catch the attention of the viewers but also retain their interest by satisfying their queries. This is done to ensure that the whole effort of promoting the product does not prove abortive. For the fulfillment of this objective, FAQs are frequently used in infomercials

Types Of Infomercials

With technological advancement and the increasing reliance of people on the information media, Infomercials have become a potent form of advertising a product. Infomercials, formed by combining the words information and commercials, are one of the major forms of promotional activity. It might take different forms but the objective is to focus on the target audience and entice them to buy a product.

Why Look at Direct Marketing Jobs?

A look at the reasons why direct marketing is one of the fastest growing segment in the marketing world and why a job in direct marketing is becoming increasingly sought after.

Tips for Buying Low Cost Full Color Printing and Direct Mail

Remember back in the day when you had to drive from print shop to print shop to find the best deal on full color printing?

Market Yourself Into Direct Marketing Jobs

When it's job hunting time, too many candidates for direct marketing jobs forget everything they've learned about selling a product and think in terms of getting a job. Here's a step-by-step guide to marketing yourself right into the direct marketing jobs in which you’re most interested.

Direct Marketing - Keep them Reading

Brief primer on copywriting for direct response

Boost Direct Mail Response Rates by Mailing Half a Premium Says Dimensional Mailer Company

What boosts direct mail response rates better than a premium? Half a premium.

How To Build A Mailing List You Can Make Money From

Your prospect mailing lists should be as targeted as possible. General-purpose mailings are less likely to succeed. What are the characteristics of your existing customers? Like as not, you should be targeting more of the same.