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Marketing
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Is Your Brand In Trouble?
It's no secret that American auto makers have been in trouble for years. Yet the recent news that Toyota sold more cars in the first quarter of 2007 appears to have been a surprise to General Motors.
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How To Use Corporate Gifts
Even if you can define what corporate gifts are - you may have even more trouble answering the following question: how to use corporate gifts to your company's best advantage.
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Stumbling Forward and Going Nowhere
Stumbling is what most people do in their lives. We try to gain some momentum in our lives and hope we don't fall flat on our faces. We rely on our past experiences to guide us to the next step...
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Grow Your Business - 10 Simple Marketing Tools
There are many free and low-cost ways to grow your business. From offering teleseminars and consultations, to writing newsletters and articles, there are many things you can do which are fun, easy, and a great way to create more visibility and credibility for you and your business.
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Award Winning Disaster
Even large corporations can make marketing blunders in their pursuit of excellence. The example and principles here can help you gain a realistic perspective. There is a lesson here we can all learn from. You should not have your desire for growth and good marketing used against you.
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Design Your Web Site To Achieve Your Goal
This article points out the difference between a web site designed for maximum visibility and one designed to be a brochure. One must follow newspaper journalism format, the other can look like a short story.
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The Question Isn't - Are There Alternatives To Advertising-Marketing
I am sorry to keep hammering on about the failure of advertising but it is pointless to tackle a pile of excrement by spraying gold paint on it, or getting consultants and spin doctors to dance around it waving dodgy statistics, we need to get a shovel, a bucket of water and tackle the basics and return to interactive marketing communication... the sooner the better!
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Marketing Genius - Don't Go Broke While You're Getting Rich
Anyone can buy customers given enough money or credit, by spending huge amounts of money on advertisements and promotions. Anyone can build their business if given unlimited capital, and many have, using millions of dollars in some instances, of stockholders equity in the process. There is however, another way to go about marketing your business. It is applicable to businesses with limited capital, and also those that have vast cash reserves and wish to continue to grow. It doesn't require you to spend a lot of money, rather it relies on your knowledge about what motivates people to buy something or choose one product over another.
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