Special Events That Call for Promotional Umbrellas

Promotional umbrellas are a great way to publicize your business, but in some events and cases they can offer special value. If you’re looking for a special way to add some pizzazz to company event, or to market your business, you might consider one of these ideas for using promotional umbrellas.

Community Involvement - Good Marketing

Getting involved in your community is a great way to get your company name out. If you think about it strategically, you'll find a good fit that will not only help promote your business, but make you feel good about your efforts.

Top 10 Reasons You Don't Have Any Clients (And How to Change That)

Go ahead and blame the economy if you want to, but if you truly want to know why you don't have any clients, I'm happy to tell you (and even happier to tell you what to do about it). Or perhaps you're thinking that if only you had more of a budget for advertising, you'd be in the money?

Benchmarking For Dollars

Benchmarking for dollars is not just for Fortune 500 companies anymore, and it does not have to be a difficult or expensive process. A simple benchmark may be as straightforward as studying a competing website or auction to learn a few tricks you can apply to your own product or service offer.

Executive Business Gifts For The Board Of Trustees

The holiday season is a time of giving, but if you’re an upper-level manager, you may be panicking because your board of trustees can be a thorn in your side when it comes to our Christmas shopping list.

How You Can Get Over A Setback

If you have suffered a setback in your business, it can be tough to get back on the proverbial horse. The following are some tips to help you overcome a setback.

Unwork - Just What Is It and How Can You Get Some?

With apologies to Byron Katie's important 'Work,' I've been using the phrase Unwork quite a bit lately to help foster the premise that working hard is NOT the way to riches or happiness. For some people working hard is a license to feel justified about complaining. Or feeling self-important.

Liquid Aqua Promotional Keyrings

The only problem with creating promotional keyrings for your customers is that even a very nice keyring is unlikely to spend a lot of time out of your customer's pockets or purses.

Metal Pens As Corporate Gifts For Great Customers

Plastic pens are great promotional items for everyday use, and customers who take them will use them, be grateful to you for them, and likely pass the pens on to friends, relatives, or even strangers over the course of time, possibly spreading awareness of your business and hopefully increasing your customer base.

Building Clientele With Coffee And Tea

As you seek to promote the products and services offered by your business or organization, you'll find that it can be challenging to build your clientele. Having an effective marketing plan in place can be a great start in creating name recognition and adding to your bottom line.

Keep Signaling After the Sale

When to stop marketing after the sale (the answer may surprise you).

Marketing Communications - How Much is Your Control Costing You

Having a marketing communications as a control is great for generating sales and leads. Being complacent about testing your control can cause you thousands to tens of thousands of dollars. Here's how not to let you controls become your enemy and a startling example.

What To Do On A Friday Night - Smart Marketing Strategies For Bar And Nightclub Owners

There are three ways to grow your business - 1. Generate new customers, 2. Encourage existing customers to become more frequent repeat customers, and 3. Increase the average amount your customers spend. In this article, I will outline a tried-and-tested strategy to generate new customers and encourage repeat business, allowing you to focus on boosting individual sale revenues through special product offers.