Trade Show 101

Every trade show presents its own unique challenges, but there are a number of features that are common to all trade shows. Whether you are attending a local Chamber of Commerce show or a well funded national show, there are a few general guidelines you can follow to make sure that you are well prepared and well equipped for your upcoming show.

Understanding Why We Shouldn't Be Advertising On The Web!

Nowadays however we do have a choice, the Internet. And people, you, me and the guy around the corner, having been treated for so long as mere eyeballs, are moving to the Internet in our millions. We have no loyalty whatsoever to the Old Media, who, together with their handmaidens, The Advertising Agencies, have treated us with contempt, as nothing more than demographics, dehumanising and depersonalising us in their rush to get their hands on all those lovely advertising big bucks!

Why Sales Incentives Work

Executive business gifts, such as those found online, are often proven to show and increase in sales and company moral.

Marketing Relevance - Is your Content Relevant to your Site

Are you at a crossroads of confusion and a blank screen? What can you write about that would be relevant to your market? What is important to your business? The answer is easier than you might think - I'd like to help you find a solution.

How Dwelling on Problems Can Increase Your ROI

Learn about a dangerous marketing myth--that positive thinking works--and how to fight it in your sales messaging.

Encouraging Repeat Business- More Smart Marketing Strategies for Restaurant Owners

There are few things restaurateurs find more satisfying than watching their tables fill up with familiar faces. Repeat customers, the kind that keep coming back for birthdays, anniversaries, or just to grab a quick bite on a Friday night, are crucial for the success of any restaurant. According to global management experts Bain & Co., repeat customers spend 67% more than do new customers. Thus, it is not only personally satisfying to see familiar faces return to your restaurant, but financially rewarding as well.

8:07 AM - Beer, Hot Girls And Hot Tubs - What More Could A Guy Ask For?

In a small town in Texas, a lot of people are talking about Don's Fly Thru Beer Barn. Don Talley had a problem because his customers were not willing to wait in long lines. So he found a way to entertain them while they waited for service - he put in a hot tub staffed by attractive women.

Subject Line in Email Marketing - 5 Keys to Success

The next time you open your inbox, take a look at the messages sent by other businesses, or even colleagues and friends. How do you determine which one gets opened and which one gets tossed?

Trade Show Shipping Terminology

In order to ensure that your booth arrives on time and at the right place, it is important that you are familiar with the shipping terminology that is commonly used in the portable trade show display industry.

Generate Website Traffic With Postcards

Here's a proven way you can generate lots of traffic to your website. It's not new... but it keeps working better and better all the time - and you probably haven't even tried it.

Trade Show Giveaways

Trade show giveaways or promotional products are an excellent way to ensure that your company is memorable, but only if they are used correctly. You do not want your company to be remembered as the group who was more focused on their stress ball than on their products and/or services.

Trade Show Advice

We have worked with countless exhibitors over the last decade, and we have witnessed many mistakes that could have easily been avoided. This article will attempt to offer general advice that should help your company have a successful exhibiting experience.

Marketing Basics - Creating Infrastructure

Do you know of a colleague or peer that has built a business around just one or two clients? For the duration of their working relationship and current projects, the company is able to subsist solely off of these few customers. However, as these deals come to culmination, a business owner may begin to question how they will exist thereafter. If the one or two existing clients fail to provide any more work for the company, there could be trouble.