Why Sales Incentives Work

Executive business gifts, such as those found online, are often proven to show and increase in sales and company moral.

5-Step Plan for ROI-ifying Your Website

Ah, the land of ROI-ification. A land where e-mails are opened and links are clicked and phones ring by the minute. Is this utopia? Or arms-length reality? Once you apply these proven strategies, you just might find out.

D.I.Y. Production IV - Press Checks

So you've selected your vendor, worked out the cost, pre-pressed your files and off they go. This is the time where you will await glorious days if not weeks for your project to come to fruition. You've seen your file on computer and life is good. I am here to tell you it is not and I will even let you in on a secret, just because your computer can create it does not mean that the printer can print it. I know, you're shocked, hence the purpose of proofs and press checks. I'll explain as I give you some insight into press checks.

DIY Production V - The Outcome

Finally, you are getting to see the results of weeks and months of hard work You've reviewed a proof and seen a sheet come off press to make sure everything was just right. Ah, but there are things that you will have to see when it is all over to truly know the outcome of everyone's labor. I will discuss your surprises here.

Subject Line in Email Marketing - 5 Keys to Success

The next time you open your inbox, take a look at the messages sent by other businesses, or even colleagues and friends. How do you determine which one gets opened and which one gets tossed?

The Power Of Joint Ventures

A joint ventures is a cooperative way to use each other's expertise and networks to build a thriving business.

Branding Yourself: The Most Important Part of Internet Marketing

Do you effectively market yourself when promoting your product or service? Internet Marketing is much more then just sending out a bunch of pre-written sales letters. Learn how to brand yourself a professional, and get people to trust you, and watch the sales pile up!

Xpressions Displays

One of the newest and most innovative trade show displays on the market is the Xpressions Display. The Xpressions display is essentially a popup display with dye-sub graphics stretched at all angles across the frame of the exhibit. This style allows graphics to be easily interchanged to give your company a fresh look at your next show.

Trade Show Giveaways

Trade show giveaways or promotional products are an excellent way to ensure that your company is memorable, but only if they are used correctly. You do not want your company to be remembered as the group who was more focused on their stress ball than on their products and/or services.

Marketing Basics - Creating Infrastructure

Do you know of a colleague or peer that has built a business around just one or two clients? For the duration of their working relationship and current projects, the company is able to subsist solely off of these few customers. However, as these deals come to culmination, a business owner may begin to question how they will exist thereafter. If the one or two existing clients fail to provide any more work for the company, there could be trouble.

How To Use 'Voice Advertising' On Your Business Websites To Increase Sales Dramatically

Integrate voice into your website and up your online sales substantially. There is no substitute for having voice on your web pages, emails and newsletters.

How to Market Online with a Successful Newsletter

All about how to write and market a successful business newsletter.

5 Guerilla Tips For Perfect Marketing Articles

Many writers truly believe that there are no such things as perfect marketing articles? I disagree, perhaps because my own idea of what constitutes a perfect marketing article is very simple.