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  • Main Subject - Conflict Resolution And Understanding The Cost Of Conflict

    Understanding the cost of conflict is a major factor in persuading contesting parties to attempt conflict resolution and turn their conflict into collaboration.

    Stewart Levine in his excellent book "Getting to Resolution – Turning Conflict into Resolutio
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    n" identifies four costs of conflict:

    1. Direct costs


    2. Productivity costs


    3. Continuity costs


    4. Emotional costs




    Whenever you get bogged down in an unresolved conflict, all four of these costs begin to mount. The
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    conflict meter starts running. This is often not fully appreciated by parties to a dispute – especially in the early stages when monetary consequences seem the only concern.

    However as the conflict takes hold, all four costs begin to take their toll.

    It
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    is a wise conflict resolution facilitator who makes sure that the parties to the dispute fully understand that all four costs are running as this helps them see the mutual advantage of collaborating and getting resolution.

    So, what are these four costs
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    all about?

    1. Direct costs




    2. These are the costs you pay professionals to assist you resolving the conflict.

      They include payments to lawyers to represent you in court. Legal costs are very high and often very difficult to es
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    timate at the start of a court case. The problem is that as the case progresses the legal costs grow and grow. Eventually your attitude may be "in for a penny, in for a pound".

    This does not mean that sometimes it is absolutely necessary to be represente
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    d by good lawyers even if the financial cost is high. However, remember good legal representation can be expensive. Most times what you pay for, you get.

    It sounds fine to say: "Don’t speak to me, speak to my lawyer". Understand that this route can come
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    with a heavy price tag.

    Also included are payments to expert witnesses such as engineers in engineering cases. Again, this kind of expert evidence does not come cheap and at the same time may be essential.

    The most economical solution to high legal cost
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    s is not to incur them!

    Rather make every effort to get to resolution before the start of a court case.

    If you have to go to court, find out from the lawyer in advance how the legal costs will work.

    You may choose mediation. This could also be expensiv
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    e as you might need representation and the mediator may also have to be paid.

  • Productivity costs




  • Court cases immediately result in a loss of productivity as you and your witnesses spend hours working with your lawyers on the
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    case. If you are self-employed or have your own business this means you lose income. When you are not working you are not producing. It is as simple as that. Be aware that some serious court cases take years to finalize because of the right of appeal.

    A
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    drop in productivity can also mean a loss of business opportunities. This could mean that you lose your hard won share of the market.

    Court cases are not the only cause of productivity costs. Serious inter-personal conflict immediately starts productivit
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    y costs running. It is very difficult to work productively if you are constantly thinking about the person who has wronged you.

  • Continuity costs




  • "No man is an island". This applies to all of us.

    You are a member of imperfect
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    teams in an imperfect world running with imperfect deals. What is important is that the teams continue to function. Nothing leads more quickly to team dysfunction than deep-seated interpersonal conflict among the team members. The longer interpersonal co
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    nflict continues, the more entrenched it becomes. Someone’s goodwill may be damaged.

    If team conflict is unresolved, eventually team members break from the team and team continuity is broken. This leads to a loss of continuity. New team members have to b
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    e found. The spirit of the team has to be built afresh.

    In a real sense the business community within which you work is a team as well. If you are embroiled in an unresolved business row, the continuity of your relationship with part of the community is
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    adversely affected – especially in a small town.

  • Emotional costs




  • The emotional costs of unresolved conflict are a by-product of the three above costs. Unresolved conflict can lead to great unhappiness. Many acrimonious divorc
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    es are testimony to this. Consider also family feuds where family members don’t speak to each other for years. The cost of emotional conflict cannot be measured. This is why reconciliation after resolution is often profound.

    Are you involved in an
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    unresolved conflict? Are you secretly saying: "Revenge is best taken cold"? Are you suffering the direct, productivity, continuity and emotional costs of unresolved conflict? Don’t be surprised if you are. It goes with the territory of unresolved conflic
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    t.

    It’s time you and your adversary learnt how to turn your conflict into collaboration. You both need to get to resolution.

    But how?

    An important place to start is to understand the power of shared vision. This will be the subject of a future article.


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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