Main Subject - Business

A well-known adage advises that you have only to invent a better mousetrap and the world will beat a path to your door, bearing recognition and ri

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ches. Believe me that's poor career advice!

If you are content to accept that bit of career counseling, you are likely to end up with a shelf ful

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of unsold traps.

Common sense says that inventing a better mousetrap is only the first step toward a successful career. Until potential buyers (

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

.e. employers) are aware of your mousetrap (i.e. your accomplishments and potential) and decide to choose you as a supplier you will be left waiti

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g for success.

Few people are comfortable with promoting themselves. The idea generates a knee-jerk reaction: “I’d be too embarrassed to brag abo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t myself. Besides, my work speaks for itself.” Wrong! Nothing happens until you sell yourself.

Sometimes peer pressure says, “Don’t raise your fl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ag too high above the rest of us. We’ll all be put on the spot so we have to perform up to a higher standard.”

This is a counterproductive attitu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e except for those who are willing to lag behind in the comfort of the herd.

Overt braggarts are pains in the neck. Braggadocio will usually back

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ire. On the other hand, doing a good job, consistently, and letting the world know about it is an essential to success.

Five Ways To Promote Your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Career

Here are five suggestions to help you promote your career.

1. Be sure your performance deserves recognition. You are programmed for failu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e if you try to take credit for more than you do.

2. Be sure your boss and the organization know what you are accomplishing. They may be taking y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ou for granted.

Seek opportunities to work with other departments. Make contacts and friends. Let them know what you do.

3. If your organization

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

maintains a public relations office, get to know the people who work there. If they recognize you as a knowledgeable source, they are more likely

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o publicize your work.

4. Be active in trade associations, civic clubs and public service activities. With your employer's permission, make spee

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hes and write articles for the trade press and general news media. Everybody wins when you do. Your employer basks in the sunlight of your achieve

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ents. You gain visibility and contacts. You polish your skills and your image.

5. If you have done a job alone, don’t hesitate to accept the cred

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

it. Be just as quick to share the accolades when there has been a team effort.

Who Is Served By Your Reluctance?

If you are reluctant to promote

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your wares, ask yourself these questions:

If I can provide something of benefit, shouldn't I let the rest of the world know about it? Am I on an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ego trip if I sit back and expect the world to beat a path to my door? Whose interests are being served by my reluctance to make known what I can

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

do?

How many mice will I have helped to eliminate if I have built a better mousetrap, but nobody buys one because they don’t know about its value

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Depending on the type of business you're trying to build, some of the methods will be more practical or more appropriate than the others, but ALL of them should be explored as practical alternatives to traditional telemarketing. They are listed in order from the method that is LEAST resource consuming and MOST convenient in your current daily operation to the method that is MOST resource consuming and LEAST convenient. Let's begin.

There are several choices for the small business among the various media. But guess which one makes the most sense?

My first year as a Cyberpreneur was a steep learning-curve. I was an academic before starting an online business, so I had a lot to learn. But even if you were in offline-business before going online, you may still have to learn some new skills -online business is a whole new ball-game. Here are some of the things I learnt in my first year in Cyber Space:

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Main Subject - Career Advice - Nothing Happens Until You Sell Yourself! How To Promote Your Career

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