Main Subject - Business

Any production, supplying, banker, manufacturer, sales company or any customer oriented organization takes

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

care of customers. The business concerns are competing with their competitors. They are competing with pr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

duct, quality as well as service providing. When customers are paying for, they also want all in one stuff

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

i.e. quality, support, delivery and service. So who is there to serve customers? They are help desk execu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ives. The help desk provides technical as well as non technical helps to the customers. In broad sense hel

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

executives are two types, general and specific. General support services are provided for customer satisf

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

action, relationship building, retaining customer for future deals etc. Where as the specific supports are

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

installing product or device, technical aspect, trouble shootings, warranty coverage, regular servicing et

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

c. The help services are provided either by the direct company or outsourced to the third party company. W

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oever is the help service provider, it has to appoint a number of help desk executives for different custo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ers. Help desk service executives are trained by the first companies. They update the knowledge, technolog

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y to the support executives, so that they can aware and guide to the customer.

The process of help desk s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rvice starts from the training, knowledge sharing among the support service members. They know the databas

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e of customers, product, and service methods. They have adequate infrastructure for communication, sitting

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

arrangement, computers, internet, tools etc. for customer service. A team has to work under a supervisor a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d they provide each service under a quality check. They maintain record of services, client feedback, issu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es etc. This record helps them as different case studies for future support.

Help desk support center has

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a Knowledge Base that is a searchable library of useful information, records of resolved case, frequently

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

asked questions (FAQs) and other support information. They use this knowledge for new customers studying t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e old cases from the record. The service proving practice makes an executive expert in a particular domain

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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