Main Subject - Business

A cartoonist, a magician, and a dolphin trainer walk into a bar…

Certain job titles seem to ooze fun. But I have a hard time imaginin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g very many jobs that can’t be made fun with just a little bit of effort.

My wife Kim and I were in California for a series

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f speaking engagements. We were able to spend a few days out and about in the San Francisco area before hunkering down and getting som

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

work done in our hotel room. We saw many examples of people who had fairly ordinary (and even mundane) jobs, but who interjected a le

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

el of fun into their work.

We bought an all-day pass for the cable cars, giving us many opportunities to witness quite a few differen

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

operators. First of all, as romantic as it may sound to be a cable car operator in San Francisco, it’s a pretty monotonous job. You’r

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e collecting fares, handling the grips, traversing the same route back and forth, all day long. But one guy really stood out. He offer

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d some interesting trivia, witty banter, and patiently paused at various interval so tourists could get the perfect picture of the Gol

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

en Gate Bridge or Lombard Street. His cheerfulness added to the experience for everyone aboard, and I’m sure it made the time fly by f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r him.

While strolling Fisherman’s Wharf, another tourist haven, we spotted a bakery that specialized in sourdough bread. It also spe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ialized in fun. Besides offering free smells, it also offered free views of the bread making. One guy was making some very unique loav

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es of bread. He sculpted turtles, alligators, and crabs out of the dough. A crowd of people had gathered to watch the culinary art sho

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. It was hard to tell who was having more fun: the bystanders or the baker.

The main ingredient used by both the baker and the cable

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ar operator was fun.

So why bother? What difference does it make if you have fun while you work? Well, it makes for a more p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oductive workplace (people aren’t so lethargic), keeps us healthier (75% off all our doctor visits are stress related), helps minimize

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

employee turnover (they’re enjoying themselves too much to look for a new job on Monster.com), and can even add to the bottom line (wa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nna bet animal bread guy sells more bread at higher prices than regular loaf bread guy?)

I am reading a book about the great promoter

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

P.T. Barnum. One of the things he knew quite well was that the one thing people would spend their last nickel on, even during a perio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of time as tough as the Great Depression, was…fun.

Whether you spend your days in a wet suit in Orlando or in a dry suit on Wall Str

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

et, I challenge you to try and interject a little childlike fun into your workday. Not only is it good for business, it's good for you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Why do we use experts? To predict the future. Consider a patient who is asking a physician about the future effects of a certain drug, or the investor who is asking a stock analyst about the future prices of a certain stock, or the manager who is asking a human resource manager about the future performance of a certain candidate, or the brand manager who is asking a market researcher about the future sales of a certain new product. Should we believe these experts? History tells us that accurate predictions of the future are rare. Many examples exist where the brightest and most qualified individuals failed to see the future. This series of articles presents examples from the arts (see part I), business (see part II), and science (see part III).

To be recognizable, logo has to be unique, simple but yet has a strong character. It all can be done by choosing the right color, fonts and create such a meaningful icon. Therefore a good logo will cost a lot, because it is done through some research, based on a very deep thought and very long design process. A good logo can't be done instantly.

There are 10 basic P's we can all incorporate into our business personas. Remember minding your P's and Q's your mother always told you. Well, now we can all achieve that goal. Keep in mind this is a continuingly evolving process. No one can be perfect on every point. However, it is important to recognize that these attributes are a part of the well prepared competent professional and with a little practice it could be you.

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