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  • Main Subject - Are You A Savvy Web Master Or Just A Web Slave?

    They say the internet is all about information. And that’s true. But the consequence of so much available content – good, bad and yuck! – is the ever present scourge of ‘information overload’

    And you don’t hav
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    e to be online for too long before you get infected.

    With millions of web sites, each competing for our attention, you can soon find yourself being wrenched in many different directions by web masters insistin
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    that we visit their site. And once there, they do their best to persuade us to buy something.

    Now, I’m not objecting to that.

    I’m all for making money online selling a quality product that people want. But,
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    o often, my visit to a site is fruitless because the offer is never exactly what I’m looking for. So from a web master’s viewpoint, that’s wasted traffic and precious advertising budget down the drain. And usua
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ly the visitor has left your site never to be seen again.

    So the questions arise, putting on my web masters’ hat for a moment:

    What if we knew exactly what all those visitors really wanted?
    Would this he
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    p the online business owner to make the most of his hard earned traffic?
    And would the visitor enjoy a more fruitful internet experience?

    I think we can safely answer ‘yes’ to these vital questions.

    And
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    my own experience leads me to conclude that many web business owners are not taking full advantage of one vital piece of information – something that is so easily available – that can immediately boost their bu
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    iness.

    But, before I reveal this little marketing secret, let’s imagine that instead of an online business, you operate the bricks and mortar type. And that’s not necessarily a bad choice. It all depends.

    Now
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    when someone leaves your store, without asking for anything in particular, you have no idea just what that visitor really wanted. Unless, of course, you asked them as they made there way to the door. But by the
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    it’s probably too late.

    For an online business, however, we can get a pretty good idea of what a visitor was looking for or what attracted their interest on your site. And this knowledge is not be underestima
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ed because it can dramatically increase your sales.

    So, I hear you ask, were is this vital information? How do I get at it?

    I’m going to illustrate my answer with a true story about a fellow online entrepren
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    eur who knew enough to uncover this important information. He then became a real web master – very much in charge of his earnings – rather than just a web slave, hoping for the best.

    This individual was an acc
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    mplished artist who created an extensive site offering mainly artist supplies To begin with, he started listing everything by category on his site, adding a small “free stuff” page – just really as a gimmick
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin


    However, he soon noticed that his freebie page was receiving consistently more traffic than all his other pages put together!

    So, after some careful consideration, he made a crucial decision that catapulted
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    is site into the top echelon within his niche, attracting over 1.5 million visitors a month.

    So what exactly did he do and what was the evidence that led him to make such an important decision?

    Seeing that hi
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    free page was generating so much traffic, he changed his focus by creating a totally “free stuff” site, still packed with excellent content and an invitation to all visitors to join his free newsletter.

    He ve
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ry quickly reached a subscriber base of over 120,000 for his newsletter from which he was able to sell associated products. His income increased dramatically.

    And the evidence? Quite simply, he acted upon the
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    rucial information he found in his site’s log files.

    His log files gave him a very precise indication of what his visitors were interested in on his site. They left their footprint and he capitalized on their
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    racks.

    Perhaps it’s time you had a good look at your log files. Take the time to understand and interpret them. And if you discover that you have pages on your site that seem to really attract visitors then ma
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    be you need to sit up and listen.

    Are your visitors trying to tell you something?

    Is it time to give your visitors more of what they want and turn them into customers?

    After all, the customer is always right


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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