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Main Subject - How To Promote Your Website
Our process is Tested, Proven and Effective. Keyword Research, Website Optimization and Professional Website promotion allow us to handle every project in a strategic manner.
Direct and clear communication ensures that each step of the process keeps the client informed. Each project is unique, custom tailored to help our clients stay ahead of the competition. Whether the site consists of two pages or 200, hard coded or script-generated, you can rely on excellent client care and support from start to finish.
Our SEO Specialist will consult w
Direct and clear communication ensures that each step of the process keeps the client informed. Each project is unique, custom tailored to help our clients stay ahead of the competition. Whether the site consists of two pages or 200, hard coded or script-generated, you can rely on excellent client care and support from start to finish.
Our SEO Specialist will consult w
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ith you to make the necessary changes to your website so that it will move up in the search engine results pages. We specialize in optimizing your existing site without compromising its looks, usability, or manageability.
WARNING : Stay away from unethical SEOs who have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results. They can put your site into TROUBLE for SURE.
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WARNING : Stay away from unethical SEOs who have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results. They can put your site into TROUBLE for SURE.
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W
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
eb promotion strategy
Phase 1 – Domain Name, Title and Keyword
Section A – Choosing the right domain name
One of the most critically important strategies is to use your best keywords in your domain address. An example would look like…
www.best_rug_sonline.com
www.best_rugs.com
The reason for doing this is because search engines and directories assume the domain to be relevant to the keyword. It’s something that, in practical
Phase 1 – Domain Name, Title and Keyword
Section A – Choosing the right domain name
One of the most critically important strategies is to use your best keywords in your domain address. An example would look like…
www.best_rug_sonline.com
www.best_rugs.com
The reason for doing this is because search engines and directories assume the domain to be relevant to the keyword. It’s something that, in practical
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ity, can’t be faked.
If your desired URL is already taken in the dot.com variety, look to see if its available in the .net or .org category. Other possibilities include .us or .biz. All of these are given equal billing with the engines and directories.
Getting your keywords into your domain name is strategically critical and chances are it will only become even more important in the future.
Section B – Getting your web page titles right
It is impossible to exaggerate the importance of your web page’s ‘Title’ content in designing your web
Section B – Getting your web page titles right
It is impossible to exaggerate the importance of your web page’s ‘Title’ content in designing your web
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
site. Title is the most important aspect of web page design in respects to scoring well on most search engines.
Reason #1: Most SE’s look first for keywords that are contained within the title tags of your web page Reason #2: The web page title is what the search engine displays when they list your page in the results for a keyword search
To summarize: We need to make sure every word in your title is one that is likely to be used by a person when doing a keyword search for your business, and keep in mind that unless the name of your busine
Reason #1: Most SE’s look first for keywords that are contained within the title tags of your web page Reason #2: The web page title is what the search engine displays when they list your page in the results for a keyword search
To summarize: We need to make sure every word in your title is one that is likely to be used by a person when doing a keyword search for your business, and keep in mind that unless the name of your busine
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ss is prominently recognized or likely to used in a keyword search – something like “Kodak film”, it does not belong in the title.
Section C – Keyword selection strategies
BEFORE we design your web site or page, make a list of every possible search word (keyword) and search phrase(keyphrase) that your potential customers might use when looking for your information, product or service. Remember to include synonyms as well as the common misspellings of your keywords.
Section D – Keyword density
Another concept for you to grasp is Keyword De
Section C – Keyword selection strategies
BEFORE we design your web site or page, make a list of every possible search word (keyword) and search phrase(keyphrase) that your potential customers might use when looking for your information, product or service. Remember to include synonyms as well as the common misspellings of your keywords.
Section D – Keyword density
Another concept for you to grasp is Keyword De
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nsity. This is the number of times your keyword(s) appear in relation to the other words on your web page.
For instance, if your page only had one word of text, say… Naples, the keyword density for the word Naples would be 100%.
If on the other hand the only text on your page was:
Area rugs and linen products
then the keyword density of "rugs" would be 20% because each word on the page represents one-fifth of the entire text. By the way, SE’s ignore common words such as the, at, of, etc. – therefore the word “at” would not be included in
If on the other hand the only text on your page was:
Area rugs and linen products
then the keyword density of "rugs" would be 20% because each word on the page represents one-fifth of the entire text. By the way, SE’s ignore common words such as the, at, of, etc. – therefore the word “at” would not be included in
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
our keyword density calculation.
Here’s the point to understand. Be aware that keyword density plays a large role in determining how your pages rank on the SE’s. It can play to your advantage to develop keyword rich “information” pages within your site that are appropriately loaded with the optimum keyword density mix of carefully selected and intelligently assembled keywords.
Phase 2 – Meta Tags
Meta Description tag The meta description tag is used by many engines as the summary for your site when listed in the search results. It’s what
Here’s the point to understand. Be aware that keyword density plays a large role in determining how your pages rank on the SE’s. It can play to your advantage to develop keyword rich “information” pages within your site that are appropriately loaded with the optimum keyword density mix of carefully selected and intelligently assembled keywords.
Phase 2 – Meta Tags
Meta Description tag The meta description tag is used by many engines as the summary for your site when listed in the search results. It’s what
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
tells a real person whether or not your site is relevant to their search. You should view it as a sales presentation for your link.
Meta Keyword tag The only other meta tag that is relevant to search engines in general is the meta keywords tag.
Although useful, the meta keyword tag should be used cautiously. Some search engines ignore it (because it has been abused in the past) while others only index it when they find it being used properly. Guidelines for proper use are as follows:
Avoid repeating keywords Use only keywords that are r
Meta Keyword tag The only other meta tag that is relevant to search engines in general is the meta keywords tag.
Although useful, the meta keyword tag should be used cautiously. Some search engines ignore it (because it has been abused in the past) while others only index it when they find it being used properly. Guidelines for proper use are as follows:
Avoid repeating keywords Use only keywords that are r
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
elevant to the theme of your site
Be careful to avoid trademark infringement
When used properly, the meta keyword tag can help, and will not hurt, your page’s relevancy score. However, when used improperly, a search engine could penalize your page.
Meta tag character limits
Most search engines place a limit on the number of characters that a meta tag can contain. Once the limit is reached they typically ignore the rest of the tag contents. In general 250 characters, it would rule of thumb that falls within the guidelines of most engines.
When used properly, the meta keyword tag can help, and will not hurt, your page’s relevancy score. However, when used improperly, a search engine could penalize your page.
Meta tag character limits
Most search engines place a limit on the number of characters that a meta tag can contain. Once the limit is reached they typically ignore the rest of the tag contents. In general 250 characters, it would rule of thumb that falls within the guidelines of most engines.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Phase 3 – Doorway Pages
Any page that is strategically optimized to score well on one or more search engines for specific keywords or phrases and is linked to one of the main pages within your website.
Phase 4 – Analyzing your competitions pages before we design yours
Before we optimize your pages for the engines we need to find out how sophisticated your competition is. The idea is to determine what the top pages are using within your keyword arena so that we can emulate their success and then go one better, search-engine-wise, than you
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
r competitors.
Phase 5: How to set up several entrances to your website
We have to use multiple domains. Here’s why. Search engines place a lot of relevancy weight to something called link popularity. Not just any link popularity, but relevant link popularity. Because we can link all of your sites together we are adding related relevant links, each adding to your main site’s link popularity.
Also, by owning multiple sites that offer the same service you increase your chances of being found by consumers that are shopping for those services.
Phase 5: How to set up several entrances to your website
We have to use multiple domains. Here’s why. Search engines place a lot of relevancy weight to something called link popularity. Not just any link popularity, but relevant link popularity. Because we can link all of your sites together we are adding related relevant links, each adding to your main site’s link popularity.
Also, by owning multiple sites that offer the same service you increase your chances of being found by consumers that are shopping for those services.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Phase 6: Registration your website with Search Engines
By far, the two most important search services are Google and Overture. Here’s why.
Google is used extensively by web users. And, although the actual statistics are hard to come by, suffice it to say that virtually every web user on the planet has exposure to Google either directly or indirectly making it a very, very, important search engine. It not only supplies results for its own service, google.com, but also for directory heavyweight Yahoo, mega ISP’s AOL, Earthlink and AT&T.
In
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
contrast, Overture is a pure pay-per-click engine. It is also, arguably, the most omnipresent search service. Its top three results are displayed as the top listings – usually labeled as sponsored sites- on many of the secondary majors, namely, AltaVista, MSN, Lycos, and AllTheWeb.com(aka, FAST). Overture also provides complete results for 100’s of minor players as well as a few former search engine heavyweights such as Excite.
Between Google and Overture, it’s safe to say that if you are positioned well in these search results you will be
Between Google and Overture, it’s safe to say that if you are positioned well in these search results you will be
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
well positioned to be “found” by the vast majority (well over 90%) of the people seeking information relative to your product or service.
The secondary Major Search Services…
Here’s a list of what we consider to be the secondary majors. These engines are important, yet not nearly as much as Google and Overture.
Inktomi
AltaVista
Open Directory Project (aka, ODP)
Fast
Yahoo
LookSmart
AskJeeves
MSN
Submission Strategies
Our next step is to decide where to start. If you are looking for immediat
The secondary Major Search Services…
Here’s a list of what we consider to be the secondary majors. These engines are important, yet not nearly as much as Google and Overture.
Inktomi
AltaVista
Open Directory Project (aka, ODP)
Fast
Yahoo
LookSmart
AskJeeves
MSN
Submission Strategies
Our next step is to decide where to start. If you are looking for immediat
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e traffic to your website, then we recommend starting with Overture. Assuming you are willing to bid your listings into Top 3 results, we can get your site listed at the top of several major engines in 3 to 5 days.
On the other hand, if “free” listings are your primary objective, then Google is the place to start. You will, however, have to wait anywhere from 30 to 60 days for your results to show up the Google’s main directory.
As to the rest of the engines and directories – the secondary majors-we hold off submitting to them until after y
On the other hand, if “free” listings are your primary objective, then Google is the place to start. You will, however, have to wait anywhere from 30 to 60 days for your results to show up the Google’s main directory.
As to the rest of the engines and directories – the secondary majors-we hold off submitting to them until after y
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ou have your Google and Overture submissions in. From there we can determine if a position boost is in order. If so, then getting listed in the secondary majors will more then likely produce the popularity and relevancy boosts needed elevate your positions at Google.
Order of Submission Focus - Primary Major Engines
1. Overture
Overture is a departure from the traditional search engine or directory. It’s what’s known as a pay-per-click(ppc) search engine.
The ppc concept is simple. You “bid” an amount you are willing to pay “per click” fo
Order of Submission Focus - Primary Major Engines
1. Overture
Overture is a departure from the traditional search engine or directory. It’s what’s known as a pay-per-click(ppc) search engine.
The ppc concept is simple. You “bid” an amount you are willing to pay “per click” fo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
r each visitor the ppc engine sends to your site. Whoever bids the highest for a given keyword is given top positioning for that keyword. Whenever a visitor searches Overture using your keyword the highest bidder’s webpage will appear at the top of the listings.
2. Google Average Submission Time: 48Hours – 2 weeks Provides results for: Google, Yahoo, Netscape, Earthlink, AOL, IWon, Alexa, Ask Jeeves, Ask, Disney sites, go.com, Sprinks.
Order of Submission Focus – Secondary Major Engines
Being found at the top of the following search ser
2. Google Average Submission Time: 48Hours – 2 weeks Provides results for: Google, Yahoo, Netscape, Earthlink, AOL, IWon, Alexa, Ask Jeeves, Ask, Disney sites, go.com, Sprinks.
Order of Submission Focus – Secondary Major Engines
Being found at the top of the following search ser
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
vices is much less important than getting top listings at Google and Overture. That’s because the results produced by the following search services aren’t nearly as well-traveled and ever present as are Google and Overture.
Therefore, to a large degree, it’s important only that you are listed in the following engines and directories because they are all considered important sites to base on Google’s PageRank system. In other words, inclusion in the following databases will help your ranking at Google and all of Google’s partner sites-particu
Therefore, to a large degree, it’s important only that you are listed in the following engines and directories because they are all considered important sites to base on Google’s PageRank system. In other words, inclusion in the following databases will help your ranking at Google and all of Google’s partner sites-particu
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
larly Yahoo!
That said, here is how we view the secondary majors in our continuing order of importance.
3.Inktomi
Inktomi feed mostly secondary results to the following search portals:
MSN
LookSmart.com
About.com
HotBot.com
Overture.com
Terra.com (Spanish)
Espotting.com
Goo.ne.jp
4. AltaVista
5. Fast, Alltheweb.com
6. ODP – The Open Directory Project
7. Yahoo
8. LookSmart
George Dukinas
www.bestrugsonline.com
That said, here is how we view the secondary majors in our continuing order of importance.
3.Inktomi
Inktomi feed mostly secondary results to the following search portals:
MSN
LookSmart.com
About.com
HotBot.com
Overture.com
Terra.com (Spanish)
Espotting.com
Goo.ne.jp
4. AltaVista
5. Fast, Alltheweb.com
6. ODP – The Open Directory Project
7. Yahoo
8. LookSmart
George Dukinas
www.bestrugsonline.com
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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