Main Subject - Internet and Businesses Online

Many people think of web design as being closely related to graphic design, or even just another branch of the profession. Look in your local Yellow Pages and you'll find dozens of graphic designers offering websites as one of their long list of services, along with logo des

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ign, business cards and brochures.

Websites Have to Work

Brochures, magazines ads, signs, logos and posters all differ from websites in one crucial aspect: people don't have to use them. All designers have to make sure their work is attra

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ctive, but product designers need to ensure their products are also easy to use and have features that people want.

A mobile phone, for example, needs to be attractive, or consumers wouldn't buy it. However, people also need to be able to use it. There would be little point

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

in having an attractive phone if you weren't able to call people because the speaker wasn't loud enough for you to hear, or the buttons were too small for you to press.

People also choose mobile phones based on the features they offer. Most phones these days come with a co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lour screen, but-in camera and several games. Like mobile phones, websites need to be easy to use and offer people features they want. Being attractive is important too, but in most cases it's not the most important thing.

Of course, graphic design isn't just about

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

making things pretty - there's a lot more to it than that. The difference between graphic design and product design (or web design) is that the objects designed by graphic designers don't have to be used (at least in any complicated way); they are simply looked at and read.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Graphic designers already have lots of the skills and knowledge to become good web designers. However, don't make the mistake of thinking websites are just online brochures. They're not. Just as there's more to print design than creating pretty layouts in Quark, there's mo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re to web design than creating attractive designs in Photoshop and Dreamweaver.

Features, Function and Form:

Websites, like products, can be looked at from three angles: features, function and form.

Features: The features o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

f a product are often the most important aspect. When the cordless kettle was invented, people bought it because it did something other kettles couldn't. A good website needs to do something that people want. The BBC website gives people up-to-the-minute news, while

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Google helps them find web pages they would be interested in. Even a 3-page, small business website lets people do something, i.e. find out about the company.

Function: The next aspect of any product (or website) is how well it works and how

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

easy it is to use. Dyson vacuum cleaners do the same as any of their competitors: they suck up dust. However, they've sold well because they suck up dust much more efficiently than most other vacuum cleaners. Likewise, Google wasn't the first search engine, but it has been p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

heonomenally successful because it was easier to use and produced better search results than its competitors.

Form: The final aspect of any product is how it looks. Whether the aesthetics of a product are important depends on how similar its

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

features and function are to its competitors. iPods do a very similar job to every other MP3 player, but they've been successful because they look stunning, despite costing more. By contrast, the first Xerox wasn't particularly attractive, but it sold in huge numbers because

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, in 1959, it was the only automatic copier on the market. People often use ugly websites that offer something their competitor's don't. eBay isn't the best-looking site, but because so many people use it, it's a very effective way of buying and selling things. Of course, yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u should try to create attractive sites, but looks aren't always everything.

Ugly Websites Make Money!

If you were to ask designers (or anyone else for that matter) to list the most attractive sites on the Web, few would mention

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Google, eBay, MySpace, Yahoo or Amazon. Yet these companies are worth billions. Why? The answer's really simple - substance is much, much more important than style on the Web.

Many of the companies that collapsed during the .com bubble had beautiful websit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es. However, if you don't have a good concept, a workable business model, an easy-to-use website, interesting content, marketable products, reliable delivery, a genuine potential market and effective marketing, then it doesn't matter how pretty your site looks, it will unqu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

estionably fail.

So, Should I Design an Ugly Website?

Of course not! The fact that ugly sites make money doesn't mean you website must look ugly in order to be successful, far from it. It simply means that looks are a minor factor in determining t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he success of most websites.

If you focus on aesthetics at the expense of more important factors, like usability, content and customer service, then your site is unlikely to meet the goals you set. However, if you create an easy to use site with interesting content and effe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ctive marketing, as well as good design, then you're well on your way to creating a successful website.

The trick is to try to design a site that would succeed even if it was ugly - and then make it look attractive. The look and feel should be the icing on the cake

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In business, some people succeed and some don’t succeed – the ones that do succeed are often the ones that can manage and take intelligent investment risks. There’s a fine line between taking a calculated, intelligent risk and investment in your business and idiocy, but avoiding risk and not spending any money on your business isn’t a good strategy.

Since the PS is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas.

To be successful in your Internet business, you need to be a pro in Internet marketing. A common mistake that Internet marketers make is that they stick to only marketing online. There is no doubt that the marketing your business online will yield results because of the large number of Internet users these days. But to get even better results expand your marketing strategy offline as well.

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