First let’s define Flash. It is a web technology that allows for graphic m
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ovement and animation within your website. It is a very effected and powerf
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
ul tool that, if used properly, can achieve a visual impact to certain webs
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
te elements.
If you want to make a big impression, from a graphical point
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
of view, Flash is definitely a good approach. However, it is important to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
nderstand that Internet users utilize the web to find information. So be c
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
areful to only use Flash to make a professional impression and draw attenti
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
n to critical selling points of your website.
Three important points to co
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nsider with Flash:
- Quality of the Flash Piece
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
g> – Make sure that your Flash element has good content, that it is making
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
an important point which fits with the rest of your website message.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
i>Length of Presentation – Web surfers are skimmers
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
and quick lookers. Your Flash piece should make its point quickly.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
>Load Time – Web surfers are impatient people. You
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Flash load time should be quick and short, otherwise you’ll lose a percent
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
age of your visitors that get tired of waiting for your site to load.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
/ul>Flash can be used in many different ways. It can be an animated introd
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
uction to your website, or it can be as subtle as a butterfly flying across
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
an image. It is important to rely upon expert design help when laying out
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
the Flash dynamics of your site, as to keep the flow and content consistent
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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