Main Subject - Internet and Businesses Online

Small business owners need to monitor whether their investment in a website is providing a good re

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

turn. Are your products and services easy to buy? If they aren't, you are wasting time and money

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and probably doing more harm than good.

Ask yourself the following five questions to see whether

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it's time for a redesign:

1. Has the size of the site grown substantially?

If your site continu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s to grow and change like most business sites, you need to evaluate whether it’s still meeting you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r objectives. As you add new products and services you need to re-organize your information. In a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ddition, you should consider adding multimedia information (audio, video) to sharpen your message.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

2. Is some of the content outdated or unnecessary?

Does your website have up-to-date content? S

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

omeone should be revising spec sheets, changing promotion dates and adding new material weekly. I

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f your website appears static, it looks like you're not a serious business.

3. Is the most import

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nt content buried below?

Here's where you need to do an "easy to buy" audit. By that I mean you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

need to evaluate how easy it is to find information and actually buy your products. This sounds l

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ike common sense, but we've all purchased online and know that it can sometimes be frustrating.

4

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

. Are you using the latest technology, instead of hard-coding?

If you created your website more t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

an 18 months ago, you are probably due for a technology update. This is also true if you started

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

with a very basic site and "hard-coded" everything. Ask your webmaster whether he has some sugges

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tions. You can be sure he will.

5. Does the home page design suit your current business objectiv

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s?

Does your website communicate the depth and breadth of your current business? If you have cha

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nged the focus of your services, added new products or want to communicate a different face to you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r visitors, consider a redesign for your overall website.

Copyright 2005 Digital Media Works, Inc

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Whether you're bargaining in your favorite antique store, negotiating for an increase in pay, or trying to get the rock-bottom price for a new car, you'll do better if you use a technique that negotiators call Bracketing. This means that your initial proposal should be an equal distance on the other side of your objective as their proposal.

There is one success principle that all successful people have - the ability to take action!

This is one of the most hotly contested questions online today. There are a number of different internet business models online today, including the content model, the affiliate model, the single product model, multiple product model, catalogue model, list based model, and the sales funnel model. List building can be incorporated...

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