Main Subject - Business

How many times in your life have you been asked “what do you do for a living”? And how many times have you actually answered the question? I bet very few. You probably answer this question by stating your “title” but suffice it to say that telling s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

omeone your title really gives the inquirer no real idea of what you actually do.

I have been talking to people about their careers for as long as I can remember and more because I am always fascinated by people’s response and less because I am going to g

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t the answer I am looking for, I always start out my inquisition with the same question – “what do you do for a living?” Nine times out of 10 the person answers ‘I’m a marketing assistant” or “I am in sales” or the very specific “I work in HR”. Inevitably

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

their face also matches their tone which usually indicates to me that I would never want to be whatever it is they just told me.

So, the last time I asked someone my favorite question I got to thinking how different the world of work might actually become

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

if people really began answering the question and instead of allowing their company or industry or really insufferable boss to define them, began to take ownership for how they see themselves.

I have a friend who is thoroughly impressed with titles and as

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

soon as he hears someone is a president or CEO he perks up and immediately attaches an undeserved amount of respect his or her way. I say this not because I don’t think there are plenty of presidents and CEOs out there who deserve respect but there are ple

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nty that not only don’t deserve it but have truly miserable jobs that you could not pay me millions of dollars to do. But, for some reason my friend equates this title with money, power, prestige, and greatness and even more misguided, happiness.

So, I as

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ed my friend what he would need to be able to do at work on a daily basis in order to feel really satisfied, successful and dare I say, happy. He had a pretty quick answer which got me very excited as I could see the new direction taking shape already; but

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, he promptly brought me down by saying “but it could never happen”. A very long conversation ensued which involved my assurances that anything is possible but which ended with us coming up with an entirely new way of describing his current job. When asked

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

before what he did, this was his typical response, “I’m in marketing”. Once I got past the boredom of that response however I was able to get him to tell me what it is he does at work that he loves. I asked him why he goes to work every day and what tasks

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he does that he really enjoys. Then, I encouraged him to narrow it all down to one or tow descriptive sentences that would actually answer the question “what do you do for a living?”

Here’s what he said. “I have parties for my company all week long so tha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t the world will know how great our products are and will continue to buy from us. I travel, meet new people every day, and get to learn from some of the best people in the industry.”

The best part about this was that the tone of his voice even changed. H

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

actually seemed connected to his work and he even told me how much better he felt about his work from this one little exercise.

Now, imagine you are at a party and you ask “so what do you do?” Would you rather hear “I am in marketing” (snore) or “I have

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

parties for my company all week long so that the world will know how great our products are and will continue to buy from us. I travel, meet new people every day, and get to learn from some of the best people in the industry”? (oooh tell me more)

There is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

plenty of research out there that supports the idea that our self talk has a tremendous impact on how we feel internally and how we appear externally. With over 80% of the population admitting that they are unhappy in their work and a great percentage of t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ose people unable, for whatever reason, tragic or self-imposed, to make a job or career change, there has to be something little that can be done to make the current state of affairs even just a little bit better.

So, I think the first thing everyone shou

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ld do is throw out their old and tired titles, change their vocabulary, and come up with a new answer to the question “what do you do for a living?” See what you can come up with. Nobody asks “what is your title at work” (unless they are completely inept)

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

so don’t answer that question. Tell me what you do and say it with confidence and style. Make people want more. When people ask me what I do, I don’t tell them I am a career coach because I know they will either look at me with those glazed over bored eyes

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or they will look at me like I am crazy because they have never heard of it before. So, instead I say “I help people get ecstatic about their work and I help them unite who they are with what they do”. That usually attracts most people’s attention and it

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ot only makes me feel better about my work but it makes me seem much more interesting and I am always up for that.

Do you have a new “title” you want to share? I’d love to hear it. Let's see who can come up with the best description of what they do

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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All borders for denim jeans seem to be down these days. Denim jeans are everywhere. They are on the designer catwalks, home collections and on accessories. Price barriers have been broken. There are umpteen numbers of finishes and washes. From embellishments, to destroyed, distressed and ultra low-rise jeans, designers are coming out with limitless possibilities with denim jeans. The market too seems never to bottom out.

Every product and service you offer to small businesses is a great source of content you can brand into a useful article.

During the past decade, I have noticed the prevalence of name changing, as I am sure you have also. Several of the organizations with which I am involved have chosen new and different names that they feel represent them and their missions more descriptively. Companies who were ready for a new start have changed names to reflect a new attitude, direction and/or focus. Some of these changes have made a positive difference, others have just caused confusion.

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