Main Subject - Internet and Businesses Online

Keywords and the Internet

If you have been on the internet for any length of time you have probably discovered 'keywords', certain words that can, when properly used, help to generate traffic to your website. This term actua

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lly has two meanings on the Internet.

Meta Tags

The first kind of keyword is a "Meta tag" - non displaying text within your source code that search engines use when crawling your website to determine its content. There was

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

time when these tags could be manipulated in such a way as to give an edge in the ranking of a website/webpage. But, these days "Meta Tags" are rarely considered in the organic search positioning of a webpage. Most search engines today value

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the content of a webpage more than they do "Meta Tags". There are only two "Meta Tags" that you need to consider when developing a webpage. They appear in your source code as;

- This should be a short description

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f the content of the webpage. Be sure to use your primary keywords when composing your description but don't over do it. One or two sentences that are written clearly and to the point will do.

- Your input here is exac

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tly what the name implies. A list of keywords that provide an outline of your webpage content, used by search engines, to rank your position in search results.

Don't think that stuffing a lot of keywords into this tag will help position you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

etter in the search engine rankings. Multiple occurrences of words will look like spam to the search engine spiders and may actually hurt your chances for a top spot in the search results.

An effective use of the "keyword meta tag" is to lis

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t the most important keywords on the webpage from top to bottom. Keep them simple and exactly as they appear in your content.

Keywords and Phrases in your Content

This second type of keyword/phrase represents the exact word

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

that people are typing in to search engines during a search on a specific topic. Using web savy words and phrases in your content will enhance your chances of being found on the Web. These keywords are the most important of the two keyword t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ypes.

Keyword Phrases and Internet Searches

When people do a search on the Internet they usually type in more than just one word. They will more than likely enter a phrase, composed of two or three words or sometimes more,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n order to narrow down the search results. Keep this in mind when composing your content. Don't limit yourself to single words as keywords. Think in terms of the phrases that a visitor might use to find your website and include them in your c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ontent.

Keywords and Webpage Content

When a search engine spiders your webpages it is looking at the body or content text more than anything. Even though you have included your keywords in your "Meta Tags" it is the bulk of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the text that the spider encounters on the document that will actually determine how the page is ranked in the organic search results. "Meta Tags" play a secondary role in how your webpage is indexed.

Keyword Placement

Page

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Title - When naming your webpage include your keywords for that page in the title. Express the essence of your webpage with a brief phrase (e.g. usually five to seven words) containing your keyword or keywords as they appear on the page. Thi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is the first thing that a search engine will see.

Links - You have probably heard of something called "anchor text". It means that any hyperlinks that you have on your webpage should be worded the same as the link to which you are j

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

umping. For example; if you link to a page on your website titled "sitemap" be sure to type the link from your page exactly as it is in the title of the page you are linking to (i.e. sitemap).

Search engines give this type of link a h

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

gh priority when crawling your site so use your keywords in your anchor text as much as possible.

Headings - The proper use of headings (i.e. H1, H2, H3> can be a spotlight for your keywords. As you move through the content of your pa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ge be sure to provide an outline of the text by using headings to break down the main points of your copy. When doing this be sure to include your keywords.

Keyword Density

Search engines retr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eve keywords from your page contents and rank your web page based on its keyword density. Keyword density is the number of times a word or phrase appears on a web page. But, if you try to repeat them too often it will be considered spamming b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y the search engines and will penalize your positioning in the search results. The best rule of thumb that I know of is to have your keywords appear at the top of the page content, somewhere in the middle of the page and in the last paragraph

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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