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  • Main Subject - Are You Sneaky Enough To Become A Mystery Shopper?

    Act Like a Private Detective

    In some respects, being a mystery shopper is a little bit like being a private detective
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    . Your goal is detect the level of customer service at a particular retail establishment privately. In other words, you need
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    o be careful that you are not detected yourself by cashiers, sales staff or the managers on duty at the time you are conducti
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    g your mystery shop of the store. Sometimes this can be a bit tricky. For instance, one time I tried to compete a mystery sho
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    at a very small college bookstore. There were 3 sales staff on duty and I was the only shopper. I would have had to rather s
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    spiciously walk around the store recording various types of information about some college textbooks in stock. When I attempt
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    d to make my rounds, I was followed around by one of the sales staff. I don't think she was suspicious at the time. She was j
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ust bored and being friendly, but I'm pretty sure that if I'd stopped to write down some information about a Nursing textbook
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    and then an Accounting textbook she might have gotten the idea I wasn't just a regular shopper, especially if I'd walked out
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    f the store after only buying a stick of gum and requesting the receipt!

    In that particular instance, there was just no way
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    round it. I didn't complete the mystery shop. Instead I called into the office to report that I wasn't able to successfully c
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    nduct the shop without being detected and we rescheduled it for another day.

    Why didn't I just go ahead and complete the
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    shop with the shop associate following me around the store?

    If I'd done so, it is highly likely that she would have been
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    able to easily identify me as the mystery shopper when the store read my report about my shopping experience and if she had,
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    not only wouldn't the company that was contracted to complete the mystery shop get paid for their services, but neither would
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    I. It sort of defeats the purpose of mystery shopping -- which is to see how employees treat regular shoppers -- if they figu
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    e out that you are the mystery shopper and therefore provide better customer service than they would to their regular shopper
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    .

    So before you become a mystery shopper make sure you sharpen your skills at sneaking around and blending into the woodwork
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    everywhere you go. You want to be the everyman or everywoman without too much attention being paid to you. If you're already
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    reat at blending into your environment, you already have the most important skill required to be a successful mystery shopper


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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