Main Subject - Internet and Businesses Online

A comment on sensible site design

It’s common to consider your website’s design solely in terms of the look and feel visible from outside. I can understand it entirely. A concept like ‘modularity’ or ‘standards-compliance’ is more abstract than specifying colours and text, and difficult to verify without strong t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

echnical knowledge. It’s easier to think in terms of look and feel and hope the backend works itself out.

But would say to your auto dealer “I don’t care if it’s all welded solid on the inside, as long as it’s RED?” You’re going to be spending a lot of money on your website—both directly on development and market

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng, and indirectly by investing your company’s image and future in it. By looking beyond the visible design of the site, you can not only improve your site’s chances in the search engines, but save money over the short and long terms.

Search Engines are Blind

I’m sure over the years you’ve seen many gorgeous sit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s. Odds are, you’ll reference some of them as models when you ask for professional web development. But if your dream site is an all-Flash package with translucent menus and graphical text only slightly less elaborate than a stained-glass window, I’ll bet you didn’t find it via Google. Often, look-driven sites mak

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e heavy use of content wrapped in graphics or as Flash or Java applets. These are completely unreadable to a search engine, so when it comes time to promote your site, you’re at a disadvantage from day one. In addition, these plugins tend to also cause problems for users with limited-capability web browsers, like

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

obile phones, game consoles and WebTV units, screen readers for the blind, and even regular users on slow connections who won’t sit and wait for video or Flash. While some developers honestly believe they’re showing a compelling image for their clients by overusing these tricks, they’re neglecting the true audienc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

of the site: the customer you’re trying to attract.

Needs Change

Few websites are static, yet many website designs seem to assume they are. Over the course of a website’s life, the company it represents will usually expand its product lines and contact methods. They may wish to go from simply catching user feed

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

back to actively selling online or maintaining a user-community forum. There are smart ways to handle change, but they need to be built in from the beginning.

Designing pages in a modular fashion will allow you to add extra pages in minutes instead of hours, and reduce wasted effort keeping repeated page componen

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s like navigation bars and headers in synch.

There’s also a matter of choosing the right underlying technology. ColdFusion based sites, for example, will require special support from the hosting company, often at an extra cost, and specially trained developers, who are in shorter supply, compared with a similar P

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

P-based site. Those additional hassles over the long term have to be weighed against the benefits the technology provides.

Standards Shift

The late 2006 release of Internet Explorer 7 and the continued growth of Mozilla Firefox have clearly deliniated one fact: the browser marketplace isn’t homogenous anymore. W

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ile it would take a psychic developer to figure out HOW the next browser coming along will break your site, good back-end design can keep it from becoming a crisis. Modular pages can ensure that you only have to fix a single copy of problematic code, even if it appears on many pages. Reasonable coding practices ca

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n avoid the use of browser-specific features and ‘legalities’ of specifications. Clear, ‘self-documenting’ code can be fixed later without having to decipher the last developer’s twisted logic. These are not exceptional features to ask, and can actually help your developer save time and money on the initial produc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. But even innocuous requests—like deliberately making the code difficult to read to make it difficult to copy—can stymie these practices.

Do It Yourself

Even if you’ve got a professional web-development team on hire, there are times when it makes sense to do some light tending of your site yourself. Setting a s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

le in your shop area? Adding a new “latest news” blurb? Why pay a professional $150 an hour? If you design the backend right, you can make those changes right from the browser. But if you don’t, you may be saddled with having to upload modified files, or worse yet, prying apart balls of Flash or manually hacking d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

atabases. Some developers may see bad design as a way to ensure future maintenance business. We see it as a scam.

Let Someone Else Do It

Odds are, you really don’t want a completely custom web site, but you don’t realise it now. Many of the complicated parts of modern websites, such as shopping carts and forums,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

can be implemented with ready-made components. By doing this, you achieve several major benefits:

1. Cost savings through rapid implementation

2. A proven, robust product from day 1, avoiding embarrassing bugs on your brand-new site

3. A widely-used package will have the customer base necessary for support and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

dd-on development. Even if you want something special, there’s a chance someone has already developed or fixed it for his needs.

4. A familiar look-and-feel which may be comforting to easily confused or mistrusting customers

In many cases, the off-the-shelf solutions can be customized to look and feel exactly ho

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

w you want, or with a few compromises. A smart web developer will ask you “is it worth $20,000 in development to built 100% of what you want from scratch, or will 98 percent of the features with an $300 off-the-shelf product do?”. Smart Choices So how should sites be designed? Simple: Remember all sites have bot

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a front and a back.

* Decide what you’ll want to change and include later. Everything from site layout to what type of server gets used will depend on this, so there’s honestly no benefit in not mentioning your plans ahead of time

* Think modular. Rearranging the navigation on every page may LOOK cool, but it’s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

going to significantly increase maintenance costs

* Plan to use industry standard tools and languages. Don’t just pick a technology because it sounds impressive, or comes from a favoured vendor. Check wether it floats in the real world.

* Research what problems have already been solved by off-the-shelf component

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Often students in schools are involved in projects that require the class or students to raise additional money to cover the cost of that project. Some of these projects could be the raising of money to purchase band uniforms, go on a class trip, take a trip oversees, etc. To help raise additional revenue there have been many creative fundraising efforts conducted. Some of these fundraising efforts include car washes, bowl-a-thons, walk-a-thons, selling of candy, etc

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