Main Subject - Internet and Businesses Online

As much as the saying "content is king" rings true, form and function needs to be balanced in order to create an effective web site. This balance is even more critical when it comes to creating an effective e-commerce web site for your business. Based on a survey of U.S. online shoppers do

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ne by interactive marketing solutions firm Questus (http://questus.com), web design plays a key role in determining whether or not they decide to shop on your online store. Listed below are five main web design factors that can make or break your online selling efforts:

1) Visual

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

design
Visual design encompasses the arrangement of content, as well as the use and consistency of colors and images in your web site. Colors and images can be used to emphasize your company's online image, giving customers the impression that your company is professional, r

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eliable and trustworthy. Arranging the images and information in a clean and consistent fashion throughout your web pages can very well improve the odds of converting your web site visitors into online customers. Therefore, use components such as Flash animations, sound clips, and other ba

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ndwidth-consuming forms of multimedia ever so sparingly. If using these fancy components do not add to improved web site usability or improved understanding of your product, then please, avoid using them at all cost.

2) Site navigation
Make sure that your product na

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

vigation links are the first thing your online users can focus on when they visit your site. Site navigation needs to be obvious and user-friendly, that is, requiring less clicks and links to follow in order for your customers to locate products or other information. Other than that, onlin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e users feel that it is hard to find the information they need when there are too many links in your site navigation. If you feel that you require more than seven links in your site navigation, consider grouping the links into different navigation groups. This will help un-clutter your nav

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

igation sections, thus creating "zones" to help your customers focus better when they browse your site. For instance, links pointing to your company information, contact page, press releases and site map can be grouped together, while product categories can be in an entirely different navi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

gation group from your promotions and special offer links.

3) Check-out process
The check-out process starts as soon as your customer selects a product into his or her shopping cart and selects the "Check Out Now" or "Buy Now". Your customer then needs to review the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

order, enter shipping and billing addresses, provide payment information, and confirm the sale. Experts recommend that you make these tasks into simple steps of three or less. Even the placement of the Check Out/Buy Now button should be conveniently placed in each product page. In additio

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n, you may include user registration to allow quicker check-outs for customers who frequently purchases from your e-commerce site so that they do not have to re-enter their details. However, do not make a habit of making registration compulsory to all buyers, since one in every five online

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

shoppers prefer not to register and give out too much personal information.

4) Product description
Product description has to do with more than just pasting on a snapshot of your product and adding a few lines of words on it. It also has to do with helping your cus

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tomer understand your product to the point where your customer can visualize the dimensions or usefulness of your product, even "taste" it. You can use your product description as a place for your online customer to experience your product enough to want to buy it. One of the drawbacks to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

shopping online is that we are unable to use all our five senses, and have to rely on only our sense of sight and sound. Hence, this section is one place in your e-commerce web site where multimedia can play a big role in enhancing your online customer's experience. Instead of just putting

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

up the product specifications such as size, weight and color, some media-enhancing examples would be by providing:
- A large-scale image of your painting or hand-painted item (photographer, painter)
- 3-D view of a sculpture or doll (artist, toy maker)
- Color tweaking a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

bilities whereby your product changes color based on your customer's selection (t-shirt retailer, textile manufacturer)
- Product samples and user comments or testimonials (record store, book seller, infotailers)

5) Online catalog
Though closely tied in with t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he check-out process and product description, the online catalog factor has more to do with the ease to search and browse for products. A well-designed online catalog should not only contain helpful product description, but also have a product search engine and organized product groupings.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

This allows your customer to locate your product quickly, and gives your online customer a sense of control over what he or she is trying to look for. Step it up a notch by providing features such as:
- Flexible search on product specification, like brand or color
- Recommendi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng similar product that suits your customer's current product of choice, such as a tie that would match the shirt selected
- Product specification comparison, which is especially useful for electronics and travel packages

Keep in mind that your e-commerce site design must suppo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rt your value proposition and objectives, but most importantly your customer's needs. Based on the web design factors above and by understanding your customers, you can design your e-commerce web site so that your customers will have a pleasurable and hassle-free visit to your online store

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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