Main Subject - Internet and Businesses Online

1) An eye catching header

The first thing someone sees when they visit a web site is the header. A poorly des

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

igned header is going to cost you a lot of lost traffic.

Your header should contain something unique that catches the attentio

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of visitors. Most good headers have a logo, picture or other graphic, along with a phrase or two describing the purpose or mai

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

feature of the web site.

Your header should match the theme of the rest of your site, and you should NEVER place an advertise

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ent above it (especially one that blinks or flashes)!

2) Uncluttered layout

Web 2.0 is all about blending si

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

plicity with attractiveness. You don’t want your site to be all text with a white background, but you also don’t want it to hav

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a million advertisements, widgets, etc.

Your layout should make it easy for your user to find the navigation (see #3) and it

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

should also make your content the focal point of your web site. Although you will most likely have advertisements on your site,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

find attractive ways to integrate them into your layout.

3) Easy to use navigation

This is a MUST! If users

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

an’t navigate through your site, they are going to leave. Your navigation menu should either be under the header or on the side

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of your page.

The navigation (and your web site) should be constructed in a logical fashion that makes it easy for users to g

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t from one area to another. You should also make sure that your visited links are a different color from the rest of the links.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

4) Original content

At the end of the day, original content is what is going to make or break your web site.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

If you don’t have anything interesting to offer to your visitors, they are not going to come back to your web site. If you are

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

in the stages of planning your web site and are unable to come up with any ideas for original content, you need to scrap the id

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a and start on something new.

One thing to keep in mind is “content” does not just refer to written articles. Content can be a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ything from movies to games to pictures. As long as its interesting and original, the traffic will come!

5) Several wa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s to contact you

It may rarely ever be used, but if visitors to your web site have a way to contact you, they are goi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g to automatically trust your site more than a web site that has no way to contact the owner.

Whether its a phone number, e-ma

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l link, e-mail form, livechat (or all of the above) just make sure your visitors can clearly see that you are available to them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Where can you get major bang for your marketing investment? How do you know how effective your marketing investment is? When you take the time to plan out your marketing campaign using promotional items, you track the effect that your marketing has on your bottom line.

The discussion around Health and Safety regulations within the Cleaning Industry appears to be a very grey area indeed. Many Cleaning Companies and Employers of Cleaners receive new regulations negatively, seeing these as another way that governments control us, limit freedom and make more money out of businesses. A common attitude is that Health and Safety regulations are simply bureaucratic procedures and more paperwork for the already over-stressed employer. Other Cleaning Companies see new regulations as something that they simply haven't got the time, money or expertise to implement within their companies. Things that they know they really should be doing concerning Health and Safety get pushed to the back of the pile, as there always seems to be more pressing matters to deal with, such as actually making money for the business!

Women face special challenges when it comes to risk-taking in business. By learning to deal with the anxiety that comes from risking, women can make more money.

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