Main Subject - Internet and Businesses Online

So you need a website but you don't know the first thing about how sites or made or what it takes to make them. In this article I will explain the process of finding a web designer and the pitfalls and scams used by some

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of the less professional members of the web design industry.

A website can be designed either by writing what is called the 'source code' by hand or by having a 'what you see is what you get' (WYSIWYG) editor help you ou

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t. Source code is written in programming languages that tell your computer how to display the information on a website. A WYSIWYG editor allows you to lay the web page out as it would look on a computer screen and creates

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the 'source code' for you. Either method of website creation is acceptable professionally and both can create great results.

So how do we find the right designer for your site. The best starting point is to ask friends,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

relatives or colleagues if they have used a designer and what their experience was like with them. A good designer will have very positive feedback from past clients. This has to be the least risky route to finding a goo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d designer as they have already been used by someone you know. Should this method draw a blank, you can find a designer on the search engines, yellow pages or they may even ring you if you have an established business.

L

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

et's assume that you have gotten in touch with a designer and either the designer or their representative is sat in front of you. No doubt they will want to show you their previous work. Have a look at it and make your ow

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n mind up as to the suitability of their work in regards to what you want, but then listen carefully to what they say and listen for alarm bells whenever these phrases pop up.

1. "We will get you number one position in t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he search engines."

Absolutely 100% rubbish. There are people out there who are experts in the field of search engine optimisation - the process of helping a website rank highly in the search engines. These people do tim

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e and time again get 'good' results in the search engines. Note how I said good. These professionals will never guarantee number 1 position because each search engine uses complicated methods of ranking sites that are bey

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ond the control of all but the people who work for companies such as google and yahoo. Do not trust this designer.

2. "If we can put our link onto your site we will give you a massive 80% off."

Think about it. If you ar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e quoted a price and the designer is willing to slice 80% off just by putting a link to their site, do you think that the designer is being up front. Your site will have very little visitors initially due to it being new.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Your site is an unknown quantity but the web designer wants to knock a bucket load of money off because he is saying that he will get lots of work from your site. Rubbish. It is a classic sales technique to make you thin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

k that you are getting a good deal when really the designer is knocking no money off the deal. Can you work with someone using such tactics?

3. "We will get your pictures for the site from Google images."

Beware, beware

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

, beware! Just because an image appears on google images does not mean you have a right to use it. These images may be subjected to copyright laws. Some designers have been fined $2000 per image for using this method. It

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is worth noting that this site belongs to you and some web design contracts state that the designers are not responsible for the content. Beware, beware, beware.

4. "You can collect data from visitors on your site and us

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e it to 'spam' them about special offers."

This guy obviously forgot about data protection and laws on spamming. This is not advisable.

These are just a few examples of things that may be said during a sales pitch for y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

our website. Do not employ anyone that is coming out with the type of suggestions above or you will end up in trouble one way or another.

You may be wondering where I have heard the examples I have used above. I also hav

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e another business completely unrelated to web design. The site for this business is actually number 1 on the search engines for many of the keywords we bid for. We were called by a 'web design company' that had not even

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

bothered to check if we had a website. This amused us so we ask for a visit to see what they had to say. Well, they said a lot of things including every single one of the points above. Watch out, these guys are out there.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Might be time to expand your view of public relations to emphasize the behaviors of your unit's key outside audiences rather than publicity placements?

At a number of business seminars and presentations, I passed out an index card and asked each person in the audience to write anonymously a single answer to each of three questions. The three questions are:

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