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Main Subject - Ten Ways to Instantly Improve Your Usability
Whether it’s an e-commerce site, an online tool, or just your company’s corporate sites--smart marketers know that web site usability is key to the success of any online presence. What a lot of marketer
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s don’t know is the basic principles of web usability and how to apply those rules to their own online presence. Here are ten very easy ways to make an immediate impact on the usability of your site:
1
1
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
Home – Users want a home and they expect to see a link to home in the same place: the top left-hand part of your site. Don’t try to be creative and place your link on the right hand side, or at the bot
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
om of a left navigation, or even worse, leave it off your navigation completely. You’ll just end up frustrating your users.
2. Links – Make links look like links. Designers hate the ugly blue, underlin
2. Links – Make links look like links. Designers hate the ugly blue, underlin
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
d text that indicates a hyperlink, but users love it. The standard blue, underlined text shows users implicitly that the content is a link. Now you don’t have to use that blue, underlined text, but do m
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ke sure your links look like links. You’ll want to also make sure that a visited link changes color.
3. Text Size – Another Designer pet peeve is text size. Designers tend to use the smallest size they
3. Text Size – Another Designer pet peeve is text size. Designers tend to use the smallest size they
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
can get away with. If users can’t read your text, they’ll bail out. Make sure your text size is 11pt. or above. One of the great trends that stemmed from Web 2.0 is the use of really large text, buttons
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
, and features.
4. Navigation – Your navigation is central to the usability of your site. Your navigation should be placed on the top of the page under your logo, or down the left side. Never place you
4. Navigation – Your navigation is central to the usability of your site. Your navigation should be placed on the top of the page under your logo, or down the left side. Never place you
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
navigation on the right hand side, or worse change the location of your navigation Users are used to seeing navigation in the same place. If you make them hunt for it, they’ll bail and you’ll lose out
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
n that sale, lead, or client.
5. Orientation – If your site is deep, meaning it has a lot of pages and many levels of navigation make sure that users know where they are in the site, and how to get bac
5. Orientation – If your site is deep, meaning it has a lot of pages and many levels of navigation make sure that users know where they are in the site, and how to get bac
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
. A great way to accomplish this is by adding a breadcrumb trail. This basically shows users their click path. For example, a user who is shopping for skirts might see: Home > Women’s > Clothing > Skirt
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
. Each of these categories should be a link that takes the user back to that category.
6. Content – Though content is usually not mentioned as an aspect of usability, it is so important to use web best
6. Content – Though content is usually not mentioned as an aspect of usability, it is so important to use web best
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
standards for your written content. In this case, less is always more. Your site is NOT an online brochure. Web users don’t read, they scan. Use short, active sentences and calls to action that are enga
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ing. You can do this with bold, bullets, buttons, and call-outs.
7. Placement – Put features where users expect to see them. Your logo goes on the top left and is a link to the homepage. Search belongs
7. Placement – Put features where users expect to see them. Your logo goes on the top left and is a link to the homepage. Search belongs
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
at the top right hand side. Contact Us should be the last section in your navigation. Login should be at the top left. Eye tracking studies show that users start at the top right, scan back and forth f
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
om left down the page, and end up at the top right expecting to complete an action.
8. The 30 Second Rule – The 30 Second Rule states that users should know who you are, what you do, and what they shou
8. The 30 Second Rule – The 30 Second Rule states that users should know who you are, what you do, and what they shou
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
d do next on your site. Do a gut check and make sure you pass. Ask anyone who is not familiar with your site or business to perform this test.
9. Search – Fifty percent of users prefer to use a search
9. Search – Fifty percent of users prefer to use a search
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ool rather than drill down through your navigation. Give your users search so they can find what they are looking for fast.
10. Speed – Users hate nothing more than waiting. Do you think they really ca
10. Speed – Users hate nothing more than waiting. Do you think they really ca
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e about the fancy Flash effects your designer talked you into? Every last study also says that Flash-based intros are useless. So, if you’re considering spending good money on a fancy intro, think again
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
At least 8 out of ten websites are breaking at least one of these rules if not all of them. Do your users a favor and fix these issues right away; your users and your bottom line will thank you for it
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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