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Main Subject - Website Marketing Mistakes—5 Top Things to Fix Even if You Know Nothing about Website Design
It annoys me when I am in the market for a computer and the salesperson asks, what are you going to use the computer for? I consider myself unique, b
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ut not so unusual that I’d have out of the ordinary uses for a computer. So, I understand, you are going to use your website to market your services.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
You need to know the worst website marketing mistakes and the top 5 things to fix on your site, even if you know nothing about website design.
1. An
1. An
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
all Flash or photographic site.
I have been told by those in the know that an all photographic or Flash site is difficult for the search engine spid
I have been told by those in the know that an all photographic or Flash site is difficult for the search engine spid
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rs to scan. If the spiders can’t crawl your web pages looking for content, you might as well be invisible, as you will not be highly ranked on search
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
engines.
2. Music that plays in the background.
Did you now that the majority of people look up something while they are at work? Now, knowing that
2. Music that plays in the background.
Did you now that the majority of people look up something while they are at work? Now, knowing that
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
others will hear them the entire time they are on your site, how do you feel about blasting jazz or Caribbean music in the background? Please remo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e the music or at least make it optional. That tiny volume button doesn’t help. By the time you find it, it is too late and most will have left your
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ite in a hurry just to run from the music.
3. Not enough information.
85% percent of visitors report going to the internet to seek information. Mak
3. Not enough information.
85% percent of visitors report going to the internet to seek information. Mak
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
sure that you have enough text-based information on your website. Ask what you would want to know, and then supply the information. Your information
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
should be printable directly from the website so that it can be taken and shared. That means on a light background that doesn’t use all the ink in so
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
meone’s printer.
A static website that is not updated frequently is a dead website. Add content consistently. Make your website worth visiting often
A static website that is not updated frequently is a dead website. Add content consistently. Make your website worth visiting often
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
by including facts, press releases, tip sheets and other friendly informational offerings.
4. Building a wall between you and your visitor.
Where a
4. Building a wall between you and your visitor.
Where a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e you? How can you be reached? If you are really afraid to share your e-mail contact, create a secondary e-mail address. You’ll scare away visitors i
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
the only way they can reach you is by signing up on your website, not knowing who you are or where you are. Make your company name, address and phon
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
number available by highlighting, dragging and dropping—it is the primary method most people use to capture information and place it into contact so
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ftware such as Outlook.
5. Mysterious navigation.
Your website navigation needs to be simple and intuitive. So simple that a monkey could access th
5. Mysterious navigation.
Your website navigation needs to be simple and intuitive. So simple that a monkey could access th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
site, and guide his way through it. If your website navigation relies on buttons, rolling over pictures, finding drop down menus you come across acc
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
dentally, and more dead ends (no way to get back to previous or next page) than the topiary maze in The Shining, you need to rethink your navigation.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Fix these top 5 website marketing errors and you will be on your way to having a website that is more effective in marketing your goods and services
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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