Main Subject - Internet and Businesses Online

Design is about more than just making things look nice and pretty, it is about functionality, usability, accessibility, and more. In short;

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

it is about making things fit for purpose, and nowhere are there more stark contrasts of good and bad design than on the World Wide W

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eb.

In order to discover whether a site is 'fit for purpose' certain questions need to be asked, such as: Is a website easy to use? Can you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

find the information you were seeking easily? Can the site be found by search engines? Is the site accessible to people with vision impairm

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nt? can the size of the text be made smaller or larger? Is it clear to viewers with colour blindness? Can the site be easily navigated using

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

screen reader software? All of these things, and more, have to be taken into consideration when designing for the Web - and this is especia

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lly important for a business presence on-line where issues such as accessibility are not only a good idea, but nowadays a legal responsibili

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y.

Publishing on the Web is a fairly simple process and seems to be getting easier by the day as ever more improvements are made to WYSIWYG

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and on-line editors. However, there is much evidence of 'bad' design seen on a myriad of web pages; many of them featuring cyan text on yel

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

low backgrounds, and an abundance of animated gifs and flashing, scrolling, blinking text in all fonts, sizes, colours and styles - the eyes

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hurt and the head aches when confronted with such examples!

Being able to put the pages of a Website together with a WYSIWYG editor like Fr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ontpage or Dreamweaver does not make a person a web designer. Not that Microsoft or Adobe would want that fact to become common knowledge fo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r fear of losing sales of their high end software to amateur designers.

But it is not just the glaringly obvious tacky bad taste sites that

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

are at fault. How many times have we seen an absolutely gorgeous, good enough to eat almost, Flash based website that looks fantastic but i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

difficult or almost impossible to use? I know I have, many many times! Where is the navigation? Why does it take ages for the pages to load

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

? Why can't I find the information I need? Why is the text on the page so small? And so on...

The point is that it seems that in examples l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ike the above, the 'designer' has ignored basic functionality in favour of trying to make the pages look 'cool' - and that is not design at

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ll.

So it can be seen that the merits of good Web design encompass both the practical and the aesthetic. Yes, we want to make our sites loo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

k good ('cool' even); but we also need to ensure that they are visible and easy to use for everybody. To overlook these basic considerations

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

would be irresponsible and perhaps even disastrous for the long term future of the Website.

So; is your Website well designed or just cool

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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