Main Subject - Internet and Businesses Online

Web site design is not a one-size-fits-all practice. As web sites can serve a number of different purposes - supply information, attract new sales, create a community, etc - it only makes se

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nse that web design possibilities be just as varied. One of the first considerations in creating a web design is whether a content management system, or CMS, makes sense. There are some sit

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ations when a CMS is clearly the best choice, while it may be an unnecessary collection of bells and whistles at other times.

What is a content management system?
In a nutshe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l, a CMS is software that organizes, powers and monitors a web site. It includes a "front end" viewable by any web user and a password-protected "back end" the general public does not see.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

anagement of the site is centralized from this back end. Depending upon how the site is built, a content management system could include features for archiving older content, entering new co

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ntent, accessing traffic metrics, managing navigation, banner rotation, polls, streaming media uploads and shopping carts, for example. The possibilities are limited only by the content manag

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ment system's configuration and capabilities.

How are traditional web designs and content management systems different?
Unlike a CMS, "traditional" or basic HTML-based web d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sign does not include a front and back end. Effective management of these sites requires knowledge of good coding practice, the ability to create new or integrate pre-written scripts to add

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

unctionality as needed and the creation of an efficient file/directory structure to accomodate growth.
A content management system, on the other hand, does not require specialized techni

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cal skill to use. Managing or expanding the web site is a centralized process. More advanced coding knowledge would only be required should installation of additional functionality be desir

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d.

Major benefits of a content management system

Coding skills are not required
A good CMS back end will be as complex to use as basic word proce

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sing software. Adding content is a simple matter of entering and formatting the text. Accessing features should be no more complicated than using a pulldown menu.

Convenien

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e
A content management system provides a centralized administration area from where a wide range of features from archiving to metrics may be accessed. Consequently, multiple use

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rs can manage their respective areas of the site or a single user can run the site in its entirety.

Scalability
A properly configured CMS can acommodate the ma

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

agement needs of a growing website as well as accept "add-on" components to power new features as necessary.

When is a CMS unnecessary?
Despite its convenience and o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tions, a content management system is not always the best choice. Web sites created to act only as a point of contact for a brick and mortar business, for example, may have no need for CMS f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nctionality. Similarly, small informational web sites with no plans for future growth would not benefit from a content management system's scalability. If the benefits of using a CMS do not

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

speak to the purpose or scope of a site, it really can be an unnecessary choice.
Choosing the best web design
Whether or not a web design should be CMS-based or not depends

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ntirely upon the site's purpose, plans for growth, functionality, and the availabilty of a webmaster or technically-savvy personnel to manage the site. A CMS would be the ideal web design ch

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ice for a business seeking to offer its customers the convenience of Internet orders, but not for a business only wishing to inform it customers of its location and hours of operation.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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