Main Subject - Internet and Businesses Online

Three Common Mistakes When Designing A Web Site

I like to compare our society to the Mazda’s ‘Zoom Zoom’ slogan. Ev

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eryone today is just zoom zooming all over the place. So, who wants to read your long drawn out explanation of well…anything? Or scroll left to right?

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r even read out of date material? No one. Described below are reasons why and solutions to the problem.

Yes, You Can Have To

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Much Information

When creating your site keep it simple. No need for paragraph after paragraph, simple short sentences wi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l do just fine. Use creative eye catchers such as:

Customized bullets make things easy to read, reduce space and draw attention
Number

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

(1, 2, 3) do too, they lead the reader to what they want to know

Our zoom zoom society wants their information quick and easy. Lists with s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ubheadings are extremely popular, as well as links to another page explaining a topic. Even if it explains something minor it stands alone, is easy to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ccess, and quick to read. This keeps the scroll bar longer and the page shorter. The viewer’s eye easily gets lost in all that information and no one w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nts to scroll forever.

Click, Click is easier and less frustrating than skimming.

Pictures, video’s and other graphics distract when they are everywh

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ere. They draw attention away, not too. Highlight what is important with a graphic. If that is simply your logo on every page that surely is enough.

<

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

trong> Yes, Horizontal Scrolling Is Bad

Standard Web pages usually for Dreamweaver default are 600 (h) x 480 (w) or 640 (h)

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

480 (w) and Flash defaults are 1024 (h) x 768 (w) or 550 (h) x 400 (w). These are measured in pixels, the unit of measure used for the screen. When st

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

aying inside these lines you eliminate horizontal scrolling. Website viewers already scroll vertically and don’t want to scroll horizontally. Again in

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ur zoom zoom society that just wastes time.

If you have horizontal scrolling it is guaranteed that less than half of your viewers are choosing not to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

croll over. So stay inside the lines.

Yes, Your Site Can Go Out of Date

Have you ever seen a Web

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

site that says, Last Updated: January 2007? Or How about, Last Updated: January 2004? You’ve probably seen something similar. In the Web world outdated

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

means three to five months. Updates are important because they prove to your viewers that you care about their interest. Keep their interest by maintai

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing and updating your website. Don’t get carried away not everything standard has to be up

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

dated, but a few minor additions or deletions are always good.

These three features gone wrong can discourage viewers and down ratings. If you have to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

much information, horizontal scrolling and / or out of date information you can fix it in a flash. You can also simply avoid these mistakes completely

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Old school methods like banners, solo ads and article marketing still produce robust streams of traffic to your sites...when you know the secrets. Building traffic is hard work with big payoffs and major players like GM, Nike and others are now using old school methods in their online campaigns.

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