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Main Subject - 11 Ways To Drive Traffic Away From Your Website
Why Web-Users Are So Impatient
While watching a Toronto Raptor basketball game I saw T.J. Ford, one of the fastest players in the league, rush down the court like a man possessed and proceed to throw the ball behind his back to a trailing Andrea Bargnani. The trouble was the ball sailed over the head of the seven-foot Bargnani into the second row of seats. Ford, himself, ended up with a beer and popcorn facial after landing in the lap of a front row patron. So what does this have to do with w
While watching a Toronto Raptor basketball game I saw T.J. Ford, one of the fastest players in the league, rush down the court like a man possessed and proceed to throw the ball behind his back to a trailing Andrea Bargnani. The trouble was the ball sailed over the head of the seven-foot Bargnani into the second row of seats. Ford, himself, ended up with a beer and popcorn facial after landing in the lap of a front row patron. So what does this have to do with w
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ebsite design and marketing you ask? A lot.
As talented as Ford is a basketball player he sometimes plays out-of-control, and his major asset, his speed, becomes a liability. When this happens in a basketball game the answer is to slow the game down and get back in control.
Don' Speed-It-Up; Slow-It-Down
Website visitors are like the speedy T.J. Ford; they are so intent on getting what they want as quickly and efficiently as possible, that they often surf the Internet out-of-control.
How ma
As talented as Ford is a basketball player he sometimes plays out-of-control, and his major asset, his speed, becomes a liability. When this happens in a basketball game the answer is to slow the game down and get back in control.
Don' Speed-It-Up; Slow-It-Down
Website visitors are like the speedy T.J. Ford; they are so intent on getting what they want as quickly and efficiently as possible, that they often surf the Internet out-of-control.
How ma
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ny times have you sat in front of the computer with your hand resting on your mouse searching for some desired product, service, or information, when all of sudden you find what looks like what you want, but before you even have a chance to discover exactly what it is, your hair-trigger finger decides it's time to move-on. It's like your finger has a mind of it's own.
Speed Kills Marketing Efforts
All the talk and discussion about short attention spans caused by people raised on video games a
Speed Kills Marketing Efforts
All the talk and discussion about short attention spans caused by people raised on video games a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
d quick-cut-edited music videos is very misleading.
What website visitors won't tolerate are websites that waste their time, and many websites are guilty of exactly that. Contrary to popular belief, the job of a website designer, who understand marketing, is not to speed up website visitors, but to slow them down so they can absorb the marketing message.
If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you t
What website visitors won't tolerate are websites that waste their time, and many websites are guilty of exactly that. Contrary to popular belief, the job of a website designer, who understand marketing, is not to speed up website visitors, but to slow them down so they can absorb the marketing message.
If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
heir business, then you have to slow them down long enough to absorb your message. And that message better be worth their while or they will never come back.
It isn't about how fast a page loads; it's about delivering an appropriate payoff for the wait.
Now I will admit there people who absolutely, positively will not wait more than eight seconds for anything to load. You know who you are. And I say, the hell with them. These are the same people who won't wait their turn in a brick and morta
It isn't about how fast a page loads; it's about delivering an appropriate payoff for the wait.
Now I will admit there people who absolutely, positively will not wait more than eight seconds for anything to load. You know who you are. And I say, the hell with them. These are the same people who won't wait their turn in a brick and morta
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
store either, they demand to be served before everyone else - it's just not possible to satisfy these people, so why design your entire website marketing around them. They are never going to hang around long enough to grasp your message and learn why they should be giving you their business, so forget about them.
The people you should be worrying about are the ones that really want to find out more about what it is you do, and are prepared to invest a little time and effort to give you a chance to e
The people you should be worrying about are the ones that really want to find out more about what it is you do, and are prepared to invest a little time and effort to give you a chance to e
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
xplain yourself. These are the important people; this is your real audience, and you disappoint them at your financial peril.
The Reasons Why Web-users Are Impatient
The real reason website users are so damn impatient is not that they have such short attention spans, it's because most websites are designed to meet perceived company objectives, rather than audience needs.
How To Drive Traffic Away From Your Website
Let's take a look at some of the reasons why your website visitors may
The Reasons Why Web-users Are Impatient
The real reason website users are so damn impatient is not that they have such short attention spans, it's because most websites are designed to meet perceived company objectives, rather than audience needs.
How To Drive Traffic Away From Your Website
Let's take a look at some of the reasons why your website visitors may
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
be leaving your website before they've had a chance to hear what you have to say; or to put it another way, if you want to drive traffic AWAY faster than you attract it, here are some of the things you should do.
1.Give Web-visitors Too Many Options and Choices
Social scientist and Swarthmore College professor, Barry Schwartz, has coined the phrase, "the paradox of choice." His studies have concluded the more choice you give people, the less likely they are to make a decision. Some choice is
1.Give Web-visitors Too Many Options and Choices
Social scientist and Swarthmore College professor, Barry Schwartz, has coined the phrase, "the paradox of choice." His studies have concluded the more choice you give people, the less likely they are to make a decision. Some choice is
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
good, but too much choice creates confusion: it's a case of diminishing marginal utility.
A well designed website explains, directs, guides, and focuses visitor attention on the things that are of real benefit to your visitors and to your company.
Every business provides a variety of products, services, and information to their customers, but these things are not all of equal importance. Your website is a place to focus attention on your core marketing message, not a place to provide a shopping list
A well designed website explains, directs, guides, and focuses visitor attention on the things that are of real benefit to your visitors and to your company.
Every business provides a variety of products, services, and information to their customers, but these things are not all of equal importance. Your website is a place to focus attention on your core marketing message, not a place to provide a shopping list
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
of everything you are able to do and every product or service you may be able to offer.
2. Give Web-visitors Too Much Information To Process
Architect, author, and information designer, Richard Saul Wurman, in his book, 'Information Anxiety' talks about, "the ever-widening gap between what we understand and what we think we should understand."
Good website design is about more than technology and aesthetics; it's about deciding what information needs to be presented and what information need
2. Give Web-visitors Too Much Information To Process
Architect, author, and information designer, Richard Saul Wurman, in his book, 'Information Anxiety' talks about, "the ever-widening gap between what we understand and what we think we should understand."
Good website design is about more than technology and aesthetics; it's about deciding what information needs to be presented and what information need
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s to be left out. If you are truly an expert in your field, you should know what information is important to your customers in order for them to make a decision. Too much information is like too much choice, it confuses rather clarifies. Focus on delivering meaningful content or risk having your visitors hit the exit button.
3. Give Web-visitors Too Much Non-relevant Content
The only thing worse than overloading your website with more information than visitors can absorb is confusing them wit
3. Give Web-visitors Too Much Non-relevant Content
The only thing worse than overloading your website with more information than visitors can absorb is confusing them wit
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
h useless and non-relevant content.
Non-relevant content is content that doesn't advance your major purpose: to deliver your marketing message in an informative, engaging, entertaining, and memorable manner. If it isn't relevant, dump it.
4. Give Web-visitors Too Many Irritating Distractions
Websites should be designed to direct visitors to the information they want and that information should be the content you want to delivery.
You cannot sell someone a product or service they do not want
Non-relevant content is content that doesn't advance your major purpose: to deliver your marketing message in an informative, engaging, entertaining, and memorable manner. If it isn't relevant, dump it.
4. Give Web-visitors Too Many Irritating Distractions
Websites should be designed to direct visitors to the information they want and that information should be the content you want to delivery.
You cannot sell someone a product or service they do not want
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
A real prospect is one that needs the same information you want to provide; the art of sales is directing potential clients to relevant information, and presenting it in a way that visitors see your product or service as fulfilling their needs.
On the surface, third-party advertisements and banners may seem like a good way to make some extra cash from your traffic, but these ads become so distracting, visitors either get feed-up or click on one of the links that takes them away from your site. Whate
On the surface, third-party advertisements and banners may seem like a good way to make some extra cash from your traffic, but these ads become so distracting, visitors either get feed-up or click on one of the links that takes them away from your site. Whate
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ver few bucks you earn from these ads, you are loosing by chasing real customers away; this of course assumes you are a real business with something legitimate to sell and not a website that's an excuse to deliver advertisements.
Other nonsense like favorite links and silly fluff-content merely distracts visitors from investigating your site to find what they are looking for.
5. Give Web-visitors Too Many Red Flags
Website visitors are constantly looking for red flags that tell them that the
Other nonsense like favorite links and silly fluff-content merely distracts visitors from investigating your site to find what they are looking for.
5. Give Web-visitors Too Many Red Flags
Website visitors are constantly looking for red flags that tell them that the
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
site they are visiting should be skipped as soon as possible.
If you want to make sure visitors won't deal with you make sure you don't provide any contact information: no contact names, no phone numbers, and no mailing address is a sure sign that you won't look after any problems that arise from a website transaction.
Your website must be designed to build trust and foster a relationship, not scare people away.
6. Give Web-visitors Too Many Decisions To Make
How many decisions do you deman
If you want to make sure visitors won't deal with you make sure you don't provide any contact information: no contact names, no phone numbers, and no mailing address is a sure sign that you won't look after any problems that arise from a website transaction.
Your website must be designed to build trust and foster a relationship, not scare people away.
6. Give Web-visitors Too Many Decisions To Make
How many decisions do you deman
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
d from your visitors in order for them to do business with you?
Take for example the seemingly simple task of purchasing a new television. Do you purchase the inexpensive but old tube technology, the newer Plasma technology, or the LCD technology? How about all the various features to choose from like picture-in-picture, commercial skip-timers, and on and on? All you really want to do is relax with your spouse and enjoy a good movie - is that on a VSH, DVD, Blu-ray, or HD-DVD?
7. Give Web-visito
Take for example the seemingly simple task of purchasing a new television. Do you purchase the inexpensive but old tube technology, the newer Plasma technology, or the LCD technology? How about all the various features to choose from like picture-in-picture, commercial skip-timers, and on and on? All you really want to do is relax with your spouse and enjoy a good movie - is that on a VSH, DVD, Blu-ray, or HD-DVD?
7. Give Web-visito
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
s Too Many Stumbling Blocks
Do you make people go through the order processing system before they can find out how much something costs, or do you demand potential customers read a ridiculous amount of small print legalese that only a lawyer could understand?
If you want to drive traffic away from your site make sure you build in as many stumbling blocks as possible.
8. Give Web-visitors Too Many Forms TO Fill-in
Do you attract your visitors with special offers or free white papers and
Do you make people go through the order processing system before they can find out how much something costs, or do you demand potential customers read a ridiculous amount of small print legalese that only a lawyer could understand?
If you want to drive traffic away from your site make sure you build in as many stumbling blocks as possible.
8. Give Web-visitors Too Many Forms TO Fill-in
Do you attract your visitors with special offers or free white papers and
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
then demand that they fill-out complex forms, surveys, and questionnaires before you give them access to what they came for? If you do, you are probably losing a lot of people you attracted, and you are guaranteeing that your next email promotion will end up in the trash.
9. Give Web-visitors Incomprehensible Page Layouts
Good design, proper page layout, consistent navigation, and well organized information architecture that promotes serendipity, helps visitors find what they're looking for a
9. Give Web-visitors Incomprehensible Page Layouts
Good design, proper page layout, consistent navigation, and well organized information architecture that promotes serendipity, helps visitors find what they're looking for a
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d provides a pleasant, efficient and rewarding experience for the website visitor.
Website designs that rely on technology, databases, and search engine optimization rather than focused content, coherent organization, articulate presentation, and a memorable, rewarding experience are designs designed to chase traffic away.
10. Give Web-visitors Too Many Confusing Instructions
One of the most frustrating experiences website visitors encounter is confusing instructions and incoherent explanati
Website designs that rely on technology, databases, and search engine optimization rather than focused content, coherent organization, articulate presentation, and a memorable, rewarding experience are designs designed to chase traffic away.
10. Give Web-visitors Too Many Confusing Instructions
One of the most frustrating experiences website visitors encounter is confusing instructions and incoherent explanati
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ons of how your product or service works or how to order what you are selling.
11. Give Web-visitors Too Many Reason To Click-out
If you really are determined to fail, make sure you provide website visitors with as many reasons as possible to leave your site: irrelevant links to your favorite sites, links to your suppliers because you're too cheap to put their information on your own site, or any combination of the reasons mentioned above, all contribute to driving traffic away from your site
11. Give Web-visitors Too Many Reason To Click-out
If you really are determined to fail, make sure you provide website visitors with as many reasons as possible to leave your site: irrelevant links to your favorite sites, links to your suppliers because you're too cheap to put their information on your own site, or any combination of the reasons mentioned above, all contribute to driving traffic away from your site
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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