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Main Subject - Card Sorting - An Easy Method to Create Your Information Architecture
Many of our clients ask us what method we use in determining the best information architecture for their users. One effective and easy way to accomplish this
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
is by using a technique called card sorting. The beauty of this technique is that you don't need an Information Architect in order to do it and it's effecti
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e in understanding how users categorize information.
To perform a card sorting exercise, grab a bunch of index cards and write each section of the site on a
To perform a card sorting exercise, grab a bunch of index cards and write each section of the site on a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ard. For example, Home, About Us, Contact Us, Services, Careers, Products, etc. Make sure that you capture every section that you want to have on the site.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
This process often helps you discover what sections you need.
The next step is to put the cards in piles of subjects you think belong together. You might gr
The next step is to put the cards in piles of subjects you think belong together. You might gr
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
up together About Us, History, Executive Bios, and Board of Directors sections. Once you've done this, record what sections go in which pile. Just make a li
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
, it makes sense to go through this process with different user types. Get volunteers from your company to create their own piles of content. This often rev
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
als that users might expect a certain section to appear in a place that you did not previously think of. That's okay. In fact, that's good. You are not goi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
g to accommodate everyone's expectations, but you will start seeing patterns in the way different user types organize content. You may also discover that som
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
content sections belong in two categories. You can also treat these kinds of expectations by using cross links.
Sometimes you will find that you have secti
Sometimes you will find that you have secti
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ns that don't seem to fit into any pile. Sometimes these oddball categories suggest an important user path. When that is the case, use a call to action dire
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
rchitecture, while it should be intuitive, is not going to account for every way a user will get to the information they need. You need to consider many
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
paths to the same information whether it's by using internal links, calls to action, or a search tool. The most important aspect of information architecture
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
s to make sure that users can get to the information they want easily. You'll also want to direct them to the information that you want them to see. This is
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
called key user paths. Whenever you can, make sure that your key user paths consist of three clicks or less.
This simple exercise can reveal patterns of use
This simple exercise can reveal patterns of use
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
preferences that you may not have considered-- especially if you are really close to the project. Card sorting is easy to do, doesn't take much time, and re
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
eals a lot about key user paths and expectations. Perform this exercise and no one will even notice your information architecture, or forbid the worst, have
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
o learn how to move through you'll site. The benefits of this are better usability which, in the end, means more sales, leads, or user loyalty for you
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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