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Main Subject - Website Design Tips - To Increase Sales & Increase Profits
When designing a website many people make the mistake of trying to be too clever in the design area and forgetting what a website is supposed to do:
SELL a product and that means:
You don’t need a design that’s a
SELL a product and that means:
You don’t need a design that’s a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
work of art, you need to capture attention and that means getting people to read and take notice of your product or service.
Use these design tips to create a website that will capture your visitor’s attention.
Yo
Use these design tips to create a website that will capture your visitor’s attention.
Yo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
only get a few seconds so make the most of them.
1. Don’t make the front page to big!
People don’t like scrolling. You should have a small front page with economical artwork and a strong bold text message of the
1. Don’t make the front page to big!
People don’t like scrolling. You should have a small front page with economical artwork and a strong bold text message of the
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
enefits you provide.
What is in it for them?
Make your visitor aware of the advantages of using you.
With many people using lap tops, have a front page that fits in a browser set to 1024 x 768 and shows the entir
What is in it for them?
Make your visitor aware of the advantages of using you.
With many people using lap tops, have a front page that fits in a browser set to 1024 x 768 and shows the entir
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
front page without scrolling.
2. Outline the benefits of using YOU
Your artwork is their as back up, don’t fill the front page with to much clutter.
Make it nice and clean with headings and sub headings to make
2. Outline the benefits of using YOU
Your artwork is their as back up, don’t fill the front page with to much clutter.
Make it nice and clean with headings and sub headings to make
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
our visitor take notice and explore your site.
It's vital that the eyes of your visitor see the key benefits you are offering and this encourages them to click off the front page and explore the site.
A good way o
It's vital that the eyes of your visitor see the key benefits you are offering and this encourages them to click off the front page and explore the site.
A good way o
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
doing this is to offer them:
3. A perceived value product or service FREE
Offer visitors a free newsletter, a report or limited time discount to capture their details and e-mail.
They may not buy your service or
3. A perceived value product or service FREE
Offer visitors a free newsletter, a report or limited time discount to capture their details and e-mail.
They may not buy your service or
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
product today, but they were interested enough to visit, so may do so in future.
If you capture their email you can database them.
You can then email them regularly and close names that you would otherwise not hav
If you capture their email you can database them.
You can then email them regularly and close names that you would otherwise not hav
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
had the opportunity to.
Not everyone buys on the first visit, that however doesn’t mean their not interested as they were interested enough to visit your site in the first place.
4. Your Site Must Load Quickly
Y
Not everyone buys on the first visit, that however doesn’t mean their not interested as they were interested enough to visit your site in the first place.
4. Your Site Must Load Quickly
Y
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ur site must load quickly.
If it is over loaded with flash, sound or fancy graphics then it will load slowly and many visitors will simply click away.
Flash intros were big in the nineties, but should be consigned
If it is over loaded with flash, sound or fancy graphics then it will load slowly and many visitors will simply click away.
Flash intros were big in the nineties, but should be consigned
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
to history!
They are no use whatsoever in helping sell a product or service.
They annoy people and make them click away form your site and lose you a potential valuable prospect.
People are there to get informati
They are no use whatsoever in helping sell a product or service.
They annoy people and make them click away form your site and lose you a potential valuable prospect.
People are there to get informati
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
n and buy and you need to give it to them.
They should be focusing on the text and the benefits of your product or service, nothing else.
People buy benefits; they don’t come to look at the design.
The web is NOT
They should be focusing on the text and the benefits of your product or service, nothing else.
People buy benefits; they don’t come to look at the design.
The web is NOT
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
an art gallery it’s a sales mechanism.
5. Color
Color psychology is important.
People react to color and you need to keep the following points in mind.
1. Write off a white background (its easiest to read black
5. Color
Color psychology is important.
People react to color and you need to keep the following points in mind.
1. Write off a white background (its easiest to read black
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ext on white) rather than reversed white on a color.
2. Colors are a matter of personal choice, but the safest colors are: Steel grey, Burgundy, Dark Green and Dark blue.
Use complementary and opposing colors fr
2. Colors are a matter of personal choice, but the safest colors are: Steel grey, Burgundy, Dark Green and Dark blue.
Use complementary and opposing colors fr
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
m a color wheel if using more than one color.
6. Graphics and pics should be used sparingly
Use pictures and graphics so they don’t over power your text message. Too many pictures and graphics will focus your vis
6. Graphics and pics should be used sparingly
Use pictures and graphics so they don’t over power your text message. Too many pictures and graphics will focus your vis
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
tor’s eyes on them and not your sales message.
Your objective is to make them read the benefits of your service or product and keep them reading.
7. Consistent & Easy Navigation
Navigation should be easy and logi
Your objective is to make them read the benefits of your service or product and keep them reading.
7. Consistent & Easy Navigation
Navigation should be easy and logi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
al to follow.
On each page, encourage them to contact you, or at least encourage them to give them your email address.
Make sure you do this on every page, you want them to get in touch base ASAP and close them.
On each page, encourage them to contact you, or at least encourage them to give them your email address.
Make sure you do this on every page, you want them to get in touch base ASAP and close them.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
. Text make it easy
Most people don’t like reading long text and you need to keep this in mind.
Use punchy headlines and break the text with sub heads.
All these should stress the benefits of dealing with you and
Most people don’t like reading long text and you need to keep this in mind.
Use punchy headlines and break the text with sub heads.
All these should stress the benefits of dealing with you and
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
not the reverse ie how wonderful you are, let them decide that for themselves.
Think "you will benefit from" rather than "we provide"
Forget art and get selling!
You will speak to a lot of web design companies t
Think "you will benefit from" rather than "we provide"
Forget art and get selling!
You will speak to a lot of web design companies t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
at will help you spend your money on clever and pretty designs however you should:
Save your money.
Your website is an online advertisement and you should keep it simple and SELL your product using the above tips
Your website is an online advertisement and you should keep it simple and SELL your product using the above tips
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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