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Main Subject - Building a Website Part 2 - The Planning Stage
So, you're ready to build a new website, and you have been shopping around for a web design company, or about to build the website yourself. If you haven't chosen a web design company yet, I encourage you to read part 1 of this series.
Now that you are ready to start designing your website, you need to put a plan in place for what you want your website to achieve. Planning is a very important component in getting r
Now that you are ready to start designing your website, you need to put a plan in place for what you want your website to achieve. Planning is a very important component in getting r
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
eady to build your website, and to see what is necessary for its design. If you don't plan properly, and don't think of everything you will need before the website is built, you may find your costs will skyrocket simply because of the additions you need to include. Of course the web design company you have chosen--if you are using one--should be able to guide you in the right direction, but no-one knows your busines
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s like you do, so both parties should be involved in the planning.
Planning
Define the purpose of your website.
What do you want your website to achieve for you? It is important that you clearly understand the purpose of your own website. Websites can be used for different purposes, such as:
Planning
Define the purpose of your website.
What do you want your website to achieve for you? It is important that you clearly understand the purpose of your own website. Websites can be used for different purposes, such as:
- Marketing, branding, site positioning
- Promotional campaign site
- Transactiona
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
l sales-oriented site
Customer service support site
How to instructional site
Product or service demonstration site
Lead generation site
Viral or buzz creation site
Who your target market is?
What type of visitor to your website are you trying to attract? I come across many small to medium businesses that don't have a clear definition of who thei
Who your target market is?
What type of visitor to your website are you trying to attract? I come across many small to medium businesses that don't have a clear definition of who thei
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
target customer is. The clearer the understanding you have, the easier it will be for you to connect with your target audience and the more successful your website will be. If your website is not clear in what you offer, then it is highly likely you will quickly lose these visitors.
Some businesses are afraid to leave a clear indication of what they offer because they are worried about their competitors finding ou
Some businesses are afraid to leave a clear indication of what they offer because they are worried about their competitors finding ou
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t information about them. Your competitors can easily find this information out anyway if they choose to, and all you are really doing is losing potential customers as they leave your website because they are not clear about what you are offering.
Take the time to look at some websites that you like--and don't like. Write down what appeals to you and what doesn't. Use these points to refine your website.
Does your
Take the time to look at some websites that you like--and don't like. Write down what appeals to you and what doesn't. Use these points to refine your website.
Does your
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
website portray the same message as the rest of your marketing? Often businesses forget that a website is a part of the overall marketing mix, communicating who you are, what you do, and why you do it better than your competitor. Marketing is also about branding, and positioning your business. If this is done properly you will stand out from the crowd. Does your website honestly reflect this? Make sure that your we
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
site is consistent with the rest of your marketing mix.
Marketing your website
Do you want to attract business through the search engines? This may seem a simple question, but many people think it is enough to build a website and the traffic will come. I come across people all the time that still think that being found through the search engines is not important, only to find six months down the track how i
Marketing your website
Do you want to attract business through the search engines? This may seem a simple question, but many people think it is enough to build a website and the traffic will come. I come across people all the time that still think that being found through the search engines is not important, only to find six months down the track how i
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
mportant it really is.
A recent client approached us to add the finishing touches to their e-commerce site. During this process, one of the questions I asked was, how they were planning to market their site as it was purely an online selling tool with no 'bricks-and-mortar' business associated with it. The response was; "I don't know, I thought I would build the site first and work that out later".
Unfortunately t
A recent client approached us to add the finishing touches to their e-commerce site. During this process, one of the questions I asked was, how they were planning to market their site as it was purely an online selling tool with no 'bricks-and-mortar' business associated with it. The response was; "I don't know, I thought I would build the site first and work that out later".
Unfortunately t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
his is not an uncommon approach these days when it is quite easy and cheap to get an online business up and running.
Many people don't realize that whether you have a 'bricks-and-mortar' business, or your business is entirely online, it takes planning and hard work for your business to be successful. There were a number of reasons why this website would not work well:
Many people don't realize that whether you have a 'bricks-and-mortar' business, or your business is entirely online, it takes planning and hard work for your business to be successful. There were a number of reasons why this website would not work well:
- It was built entirely using only gra
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hics -ven the text was in graphics-. On an ADSL 2 connection it took more than thirty seconds for the page to load, which is simply too long for most people to wait.
At this time search engines cannot read graphics. Search engines like Google would have no interest in listing it in their rankings.
At this time search engines cannot read graphics. Search engines like Google would have no int
At this time search engines cannot read graphics. Search engines like Google would have no int
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
erest in listing it in their rankings.
Choosing the design style
One of the hardest things in designing a site can be getting a clear understanding of what a client wants in the 'look-and-feel' of their site. Design depends on individual taste, and designing a website from a first draft that the client will like from the start, can be a real challenge. Some clients have a very clear understanding of what ty
Choosing the design style
One of the hardest things in designing a site can be getting a clear understanding of what a client wants in the 'look-and-feel' of their site. Design depends on individual taste, and designing a website from a first draft that the client will like from the start, can be a real challenge. Some clients have a very clear understanding of what ty
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
pe of design they want, but most do not.
It can be really helpful to find some websites that you like the look of, and use them as a basis for what you like--I am not encouraging anyone to copy another website, but it does help to have a clear idea of what you like and don't like.
What colors do you want?
The colors you use play a major part in the success of your website, for a couple of reasons.
It can be really helpful to find some websites that you like the look of, and use them as a basis for what you like--I am not encouraging anyone to copy another website, but it does help to have a clear idea of what you like and don't like.
What colors do you want?
The colors you use play a major part in the success of your website, for a couple of reasons.
<
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
li>If the colours are not appealing to your visitor, then they may be instantly turned off by your site, and you will lose them altogether.
If the colours you use are too bright, or do not contrast well, then visually impaired people may not be ale to read the information on your website. A great tool to use to choose your colours is: http://www.kuler.adobe.com/ I strongly recommend that you integrate y
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ur business colours, or at least as closely as possible. Of course, if your website is the first step towards changing your branding, then it is fine to use different colours.
Note: As a rule you should not use more than three different colors in your website color scheme.
Website Content
The content in your website is something that will often grow over time, so if you haven't fully written
Note: As a rule you should not use more than three different colors in your website color scheme.
Website Content
The content in your website is something that will often grow over time, so if you haven't fully written
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
the content for your site before you are ready to start, don't be too concerned. In saying that, you should at least have the basics together so that when the site is being built, it is being built with the correct structure.
The content you place in your website is an extremely important element. It needs to connect with your visitor quickly--research shows that on average you have 7-8 seconds to capture a visito
The content you place in your website is an extremely important element. It needs to connect with your visitor quickly--research shows that on average you have 7-8 seconds to capture a visito
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r's attention and to convince them that they have come to the right site.
In the current market you should look for a good mix of video, audio and written content to get your message out there. This mix will vary depending on what you offer.
Content should be well written or presented--and easy to understand. If you aren't a natural writer, don't despair, there are people that can write content for you, or at leas
In the current market you should look for a good mix of video, audio and written content to get your message out there. This mix will vary depending on what you offer.
Content should be well written or presented--and easy to understand. If you aren't a natural writer, don't despair, there are people that can write content for you, or at leas
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
improve on what you have put together.
Logos and Images
What logos or graphics will you want to use on your site? If your business has a logo, then it is important that you clearly display this, without overshadowing everything around it. Some people make the mistake of trying to make their logo so prominent on the page in their excitement to get their brand out there, that it spoils the overall page effec
Logos and Images
What logos or graphics will you want to use on your site? If your business has a logo, then it is important that you clearly display this, without overshadowing everything around it. Some people make the mistake of trying to make their logo so prominent on the page in their excitement to get their brand out there, that it spoils the overall page effec
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t.
Using the correct images on each page of your website can help a potential client relate to your website. i.e. if you are a B2B website, you will want to have images of business people or business related images. Images can be a great way to break up a page that has a lot of content on it, to make it more visually pleasing and easier to read.
Do you want animation within your website? While animation can look g
Using the correct images on each page of your website can help a potential client relate to your website. i.e. if you are a B2B website, you will want to have images of business people or business related images. Images can be a great way to break up a page that has a lot of content on it, to make it more visually pleasing and easier to read.
Do you want animation within your website? While animation can look g
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
reat, sometimes too much animation can take the focus off the important elements of your website. Your chosen web design company should be able to offer you the best advice on what will suit your individual business needs.
The more planning you do before you are ready to develop your website the more you control the cost of it in both the short and long term, and you will see your website up and running much faster
The more planning you do before you are ready to develop your website the more you control the cost of it in both the short and long term, and you will see your website up and running much faster
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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