Main Subject - Internet and Businesses Online

What Do Your Readers Really Want?

Have you ever visited a website that really has some cool stuff on it? I have. Maybe the graphics are particularly impressive. Perha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ps there are things moving in and out all over the place? How do they do that?

Who cares?

Once you get past the fancy pictures and moving gi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

zmos (which takes just a few seconds) what is left? If there is nothing else to keep you on the site you are gone in a flash. So, I ask the question again. “What do your readers really

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

want?” The same thing you do. And that is… the message.

Keep that in mind as you design your website. Your design is the palette upon which your message is painted. It is not the mes

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sage itself. It should never overshadow the message. It must support it… present it in an appropriate way.

The Best Designed Websites Make A Positive Impression

That

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is not to say web design is not important. Of course it is. It supports the message. But that is all it does. It supports it. It helps create an environment where your message will get

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

heard.

Busy, flashy things are distracting and unprofessional. They shout to your visitor, “There is no message here! We just gave you cool stuff to look at!”

Your best designed web

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

site should immediately put your visitor in a relaxed mood. Online reading is difficult enough as it is. Don’t add to the problem. Create an environment which will put your visitor at

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ease and subtly support your message. How do you do that? Start by…

Keeping It Simple

Creativity is great. But don’t overdo it. Simplicity is usually the best approa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ch. If you don’t believe that simply visit a few of the top sites in the world. Sites like Google or eBay or Yahoo. Each of these companies can afford the best designers in the industr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. Nevertheless their design is simple and serviceable.

None of these sites jumps out like a loud used car commercial. They are subtle, uncluttered, and easy to navigate. So that is wh

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ere you start…

• Keep your site uncluttered
• Use plenty of white space
• Provide clear, easy navigation
• Use headlines and subheadings to draw your reader
• Writ

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e in short paragraphs using short sentences

All of this is part of your design. Why? Because all of it supports your message and makes it easy and enjoyable for your reader to get to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the point of your message.

Design Your Site To Fit Your Message

Consider the personality of your ideal visitor. If you are creating a website for business people or

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lawyer types keep the creativity to a minimum. Think of the documentation they are used to reading. Sharp white pages with simple black print. It speaks of professionalism.

But what i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you have a site dedicated to throwing parties? The mood is much more festive. Add a little color to the background. But make it subtle. Colorful backgrounds make reading more difficul

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t.

Is your website about dream vacations? Plenty of pictures of people having fun in exotic places are what you need. The pictures help carry the message. They help set the mood. Your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

overall design can reflect the warmth of a Tuscan village or the coolness of Caribbean water.

Design Plays Second Fiddle

Design is important. It supports the messag

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e and lets it shine through. The design is not the glory of your site. It sets the proper mood. It points in the right direction. It leads the reader along. Then it gets out of the way

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

.

If you are hung up simply purchase a template. They are inexpensive and all set up for you to begin the important work of communicating your content. Keep your focus on your message

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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