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8 "Must Have" Graphic Design Skills For Today's Market

1. Adobe Photoshop The ability to use and understand the basics of pixel based photo manipulation. The best Photoshop experts are constantly learning and experimenting through online

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tutorials, books and seminars. This is the grand daddy of them all. Make it a goal to spend X amount of time each week learning a new technique.

Test: Can you do complex selections via the selection tool? Are you accomplished with layers? Do you under

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tand how to use adjustment layers, masks and channels? Can you remove blemishes, “scratches” and color correct

2. Adobe Illustrator The ability to use and understand vector based graphics. This program is essential to creating crisp, clean artw

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rk. You will need this program for logo/identity creation, poster work and even some print work. The program can be a bit tricky to learn but worth all and any aggravation to learn it.

Test: Do you understand the concept of bezier curves? Can you conve

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t a bitmap image to a vector graphic? Have you mastered multi-step gradients? Do you know how to create graphic images with text?

3. Adobe InDesign or Quark Express The ability to use a page layout program. This program is fundamental to any pr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

int work. Whether you are creating books, magazines, brochures, sell sheets or advertisements you will need to possess the skills of a high-end layout program.

Test: Do you understand the concept of Master Pages? Would you be able to set up a 32 page c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

talog? Do you have an understanding of how to control text with images? i.e.; how to flow text in and around images. Do you have basic knowledge of offset printing and pre-press processes? Hint: if not, schedule a visit to a fairly large local printer a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d ask if you can be shown their process AND bring a list of a questions.

4. Flash The ability to use and understand this motion-based juggernaut. Flash is now the most widely deployed video platform on the Internet. Flash Player is installed on

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nearly twice as many desktops and devices as any other video player. As the web becomes more and more video-based having a solid knowledge of Flash, In my opinion, is one of the most important programs to learn.

Test: Can you create a simple animation?

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Do you understand the concept of keyframes? Do you know how to incorporate a Flash movie into a web page? Do you understand the power of interactivity and user interface design?

5. Understand Typography One of the most “overlooked” design skil

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s today is knowledge of Typographic design. It is one of the tell-tale signs between a good and excellent designer. Our business is all about communication and if type is not clear, appropriate or well designed the design is seriously compromised.

Test

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Do you have a font management system installed on your computer? Have you recently read (or revisited) some of the classic type books? Are you up-to-speed on typographic standards? Do you know the difference between True Type, PostScript and OpenType f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nts? Do you have a font reference guide resource book in your studio?

6. Idea Generation In the design business it is critical to have a method of idea generation. Why? Some of the best designers in the world are paid the most money not because

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

they know Photoshop of Flash better than you do but because they have the ability to consistently come up with new and innovative ideas that make their clients serious money.

Test: What methods do you use to generate ideas? Do you know how other innov

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tive thinkers come up with their brilliant ideas? How often to you read (in general) so as to have myriad references and viewpoints to call upon? What do you do when your idea well has gone dry?

7. Building a Network To be successful in area of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

life you need the help and support of others. This is especially important for designers who need to spend much of their time in their studios/offices. Building a network of trusted confidants and friends will pay off in more ways than you know.

Test:

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ow often do you attend networking events or seminars? Have you made a list of 5 influential people that could help your career? Do you have some sort of system for capturing and entering your new contacts information? What can you do this week to open a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd expand your network? Have you sought out a successful mentor?

8. General Business Skills You do not have to be a genius at business but you DO need to know basic business skills, like; sales, marketing, accounting, tax strategies, database m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nagement, etc. This tends to be one myth that designers rather not deal with. If you are marketing your own design firm or you are a freelancer the sooner you learn your business is NOT graphic design but the advertising and marketing business you will

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e light years ahead of your competition.

Test: Do you know the basic outline of a sales call? What new marketing strategies have you learned/implemented? When was the last time you wrote a hand-written thank you note or sent a surprise gift to a client

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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