Main Subject - Internet and Businesses Online

Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a co

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rporate video, all too often they are put off by the perceived cost and subsequently find it hard to justify commercially. Furthermore, the process of making a video can at times, appear complex and intimidating, with an array of technical t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rms and processes.

Streaming video provides a number of useful opportunities for maximising the potential of an existing corporate video. And compared to other distribution media such as DVD or CD-ROMs it also offers a cost-effective soluti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n for broadcasting a new corporate presentation to a wider audience.

Although streaming video is certainly not a new concept and has been around for some time, it’s now easier than ever to add streaming video content to your website. The te

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

chnology required to enable video streaming is widely available, it’s relatively inexpensive and with the dramatic growth in high speed, broadband internet connections, a growing number of internet users can now view high quality, streaming

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ideo on their computers.

In this article, leading corporate video & business television producer, John Howarth, explains some of the ways in which streaming video content can be made to work effectively for your business and produce tangibl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

results.

Provide Compelling Content

Try to provide content that creates a real interest for the viewer. Instead of simply informing them of your key corporate values – the typical narrative being ‘how successful we are, the great products

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

& services we offer, our featured clients’ - why not turn the message into something that is actually useful and engaging to watch.

Take for example a company that manufactures kitchen products. Whilst you could produce a video to establis

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

company values by highlighting such areas as quality of craftsmanship and original design of the product, this information is almost certainly available more easily on the web pages. It could be far more interesting for the viewer to provid

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

them with a series of recipes, which feature the products being used in context.

Another technique is to provide content that is not centrally focused to your company’s core products & services. For example, your company sponsors a sports

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

vent or art exhibition. How about showing some clips from the event, with company branding around it? By using more recognisable and popular content, you are creating a wider ‘reach’ for the video, with the added possibility of gaining incre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ased website traffic.

Re-Package Content

Lets say you already have a corporate video, it’s around ten minutes long and you currently distribute it on a video tape format or DVD. The most obvious solution would be to have it transferred to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

streaming format in it’s entirety and loaded up onto your website. Whilst a ten minute corporate video sequence may be useful as a backdrop display in a trade exhibition or screened to a captive audience in a conference, it’s often far too

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ong to use as a streaming video clip on your website. Who really has the time to sit and watch a corporate video clip for this length of time? It’s often far more useful to break the sequence down into a series of individual clips or re-edit

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

into a shorter, condensed version that has greater impact.

Following on from this, you might also want to distribute streaming video clips around different areas on your website. This way, the clips featured can be targeted to match – and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

omplement - the page content. For example, on a page detailing company clients and case studies, the video clip could feature customer testimonials; situated on a contact details page, the video sequence could feature some generic shots of c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mpany locations and building exterior shots.

Brand The Video

Whatever streaming video clips you use, try to ensure they are branded with your corporate identity. This could be a small logo in the top corner of the screen or a ‘picture fram

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e’ wrapped around the moving images. Taking it a step further, you may want to add an introduction sequence with animated corporate logos at the beginning and end of every sequence. Another option is to create an HTML or Flash ‘player’ custo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ised with your corporate identity. The video clip would then play within this frame and could be complemented by some animated product or service information around it.

When reviewing website statistics, it is frequently pages featuring str

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

aming video content that are the most ‘sticky’ and have the longest viewing times by site visitors. Use this factor to your advantage - it’s an ideal opportunity to get your core brand values, products and services across to the site visitor

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Electronic data interchange, also known as electronic data processing, is based upon electronic exchange of data between a number of mini and microcomputers in a regular planned system. Electronic funds transfer refers to fund transfers between financial institutions. This allows a large number of businesses to carry out prompt business transactions, orders and invoices. EFT is a precise and efficient system that is considered favorable as compared to traditional money transfer methods.

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