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If a new webcam technology from Microsoft get the go-ahead, then instant messaging could get a whole lot more interesting.

Curr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ently under development at the Microsoft research labs in Cambridge, England, the new webcam, i2i consists of two lenses, which

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

carefully follows an individual's movement. Using an exclusively developed algorithm to cleverly blend what each lens is seeing

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

resulting in the creation of an accurate stereo "cylopean" image.

All very technical, but for the 18.5 million people (source

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Microsoft) who regularly use webcams while they are using instant messengers, i2i means that it will appear as if users are look

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng into each others eyes.

Antonio Criminisi, lead researcher of Microsoft's Machine Learning and Perception Group, said.

"We w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ere able to come up with an algorithm that was able to take two images and capture a corresponding map in 3D. Using this powerf

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l technology, we can now synthetically create an image as if the person is looking straight into your eyes."

According to Dr Cr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

iminisi, the biggest challenge for the backroom boys at Microsoft was in calculating how the visual brain works. In particular,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

how it sees and sorts out colors, shapes and distances.

"Essentially, what we have done is replace human eyes with cameras and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the human brain with a computer."

The real magic behind this technology is the newly developed stereo algorithm, which makes it

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

possible to accurately reconstruct a 3D, geometric image in real time and on a standard computer. Fundamentally, this is the s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

me technology which was used to recreate the stunning 3D images of the Martian surface, which were beamed back by the NASA rover

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.

With the ability to generate realistic looking background images in order that users can pretend they are somewhere other tha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

where they really are! Commenting, Dr Criminisi said.

"This is important for privacy, as I may not want you to see how untidy

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

my bedroom is."

A feature likely to capture the teens market is that of Smart Icons. Instead of typing in the usual pictorial

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

emotion e.g. :) i2i can superimpose free floating, 3D ones which can then be instructed to float freely around a person's head

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or anywhere else for that matter.

While Dr Criminisi admits there are still issues to iron out before the project is passed on

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o Microsoft Development, he is pleased with what has been achieved in under two years. Dr Criminisi's team is already experimen

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ting with code which enables users to create their own wrap-around avatar, 3D face and then have it move as if it were their own

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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