Tags |
|
|
Links |
|
|
Main Subject - The Power of Video In Today's Economy
In today’s world, companies have more choices than ever as they look to effectively inform, educate, and persuade employees, customers, and other stakeholders. “The AVS Group has helped clients transition from traditional video communications on videotape or CD to Web and DVD-based media,” notes Rob Ramseier, t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
he AVS Group’s video team leader and producer.
This article spotlights several ways that organizations have successfully used the power of Web-based video to drive revenue and communicate effectively. These benefits have been made possible by three key technology advancements, which are reviewed in this articl
This article spotlights several ways that organizations have successfully used the power of Web-based video to drive revenue and communicate effectively. These benefits have been made possible by three key technology advancements, which are reviewed in this articl
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
. Lastly, we highlight the benefits of DVD and explain why DVD is leading the wave of the future for professional development and promotional applications.
Web-based video: business spotlights
There are seemingly endless ways for organizations to leverage the power of Web-based video as part of their o
Web-based video: business spotlights
There are seemingly endless ways for organizations to leverage the power of Web-based video as part of their o
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
verall marketing strategy. When the video content offered is high quality and in-demand, there is an opportunity to convert it into revenue. In 2004, Major League Baseball (MLB) earned an additional $135 million by offering streamed baseball games via MLB.com. In 2005, MLB streamed 2,300 games during the season
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Web-based video does not have to be sold in order for the content to create a positive affect on revenue. Organizations now use progressive downloading to launch on-camera customer testimonials or product and service demonstrations from their Web sites. These brief Web-based video segments can be used to stre
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
gthen an organization’s brand identity. A strong brand identity has been proven to increase revenue.
Web-based video can be more than a brief clip. Organizations are now offering their stakeholders streamed versions of comprehensive Web-based video presentations such as product introductions, product training
Web-based video can be more than a brief clip. Organizations are now offering their stakeholders streamed versions of comprehensive Web-based video presentations such as product introductions, product training
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
and tutorials, executive announcements, etc. while still providing high-quality video.
The key to successful Web-based video is to understand how to properly utilize its power, then developing the right strategy to take advantage of the technology.
Web-based video: technology drivers
So, how has Web-b
The key to successful Web-based video is to understand how to properly utilize its power, then developing the right strategy to take advantage of the technology.
Web-based video: technology drivers
So, how has Web-b
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
sed video become a realistic element to incorporate into a marketing strategy? Several technology advancements, including the growing adoption of broadband, market saturation of Macromedia Flash Player?, and advancements in video compression have made the benefits of Web-based video possible.
A broadband Inter
A broadband Inter
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
net connection is a necessity for a good experience when viewing Web-based video. The good news is that the adoption rate of broadband has dramatically increased. As shown in Figure 1, only 4.8 million homes in the United States had adopted broadband as of 2000. However, the number of broadband households incre
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
sed by a factor of nearly 10 to 42.4 million in 2005, and is expected to reach 83 million by 2010.
In addition to the growing adoption of broadband, Macromedia Flash Player is now installed on more than 97.7 percent of all internet-enabled PCs in the world. This is a staggering statistic and provides some leve
In addition to the growing adoption of broadband, Macromedia Flash Player is now installed on more than 97.7 percent of all internet-enabled PCs in the world. This is a staggering statistic and provides some leve
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
of assurance that if an organization produces Flash-based video content, its audience will be able to view it online as intended.
There have also been a number of advancements in the last few years regarding video compression, which have made Web-based video much more accessible to the viewer. Simply put, com
There have also been a number of advancements in the last few years regarding video compression, which have made Web-based video much more accessible to the viewer. Simply put, com
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
pression is the process of removing data from a video file. The key is to remove the right amount of data so that quality is not sacrificed. Multimedia developers can now make fewer compromises in quality by making less significant reductions in frame rate or frame size to reduce file size. The end result is a
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
igher quality video that can be played effectively over the Web.
Just some brief words of caution. Producing video for the Web does present some challenges that one would not typically face if the delivery device were media like videotape or DVD. “Special care must be taken in all phases of the production proc
Just some brief words of caution. Producing video for the Web does present some challenges that one would not typically face if the delivery device were media like videotape or DVD. “Special care must be taken in all phases of the production proc
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ess,” notes Ramseier. “The setting and background, camera moves, lighting, and sound all have to be optimized to ensure that the compressed video provides the highest quality content for the audience.”
DVD: The media of choice
DVD is leading the wave of future video communications because organizations
DVD: The media of choice
DVD is leading the wave of future video communications because organizations
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
can provide audiences with a comprehensive and rich experience. DVD is quickly becoming the media of choice for video-based training and promotional tools, although many producers currently do not take advantage of the full possibilities of the media.
With DVD, audiences can experience multiple camera angles,
With DVD, audiences can experience multiple camera angles,
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
onvenient fast forward/rewind features, multilingual versions of the content, and much more. DVDs also run approximately nine times faster and can store up to 25 times more content than a CD. Aside from the technical benefits, current estimates predict that 450 million households worldwide will have a DVD playe
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r by 2008.
According to DVD Demystified, “The low cost of hardware and discs, the widespread use of players, and the availability of authoring systems, make DVD ideal for industrial training, professional development, sales presentations, home education, and any other application where full-screen, full-motion
According to DVD Demystified, “The low cost of hardware and discs, the widespread use of players, and the availability of authoring systems, make DVD ideal for industrial training, professional development, sales presentations, home education, and any other application where full-screen, full-motion
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
video and audio are needed for effective instruction.” According to the National Training Labs Institute, multimedia computer training leads to a 70 percent retention rate.
DVD is also well suited for promotional tools. Web site visitors can view short Web-based video segments of a program, and then order the
DVD is also well suited for promotional tools. Web site visitors can view short Web-based video segments of a program, and then order the
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
full DVD. A DVD can hold entire catalogs to inform, educate, and persuade an audience, as well as supplemental content like an interactive video tour, product demonstrations, and helpful on-screen menus to make the program simple for users to navigate effectively.
In closing, organizations should consider the
In closing, organizations should consider the
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ariety of media options now available for distributing their video content. It can be leveraged on the Web to inform, educate, and persuade a global audience. In addition, DVD provides companies with many options for distributing video content for education and training applications as well as promotional tools
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/83815/mainsubjects-The-Power-of-Video-In-Todays-Economy.html">The Power of Video In Today's Economy</a>
BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/83815/mainsubjects-The-Power-of-Video-In-Todays-Economy.html]The Power of Video In Today's Economy[/url]
Related Articles:
Sales, Understanding and Valuing the Time Constraints of the Prospect
Training: 7 Tips to Guarantee that Your Training Dollars Double Your Business Results
Free Website Hosting vs. Paid Website Hosting Basics
Bookmark it:
|