Main Subject - Business

If you could have the secret recipe and all the manufacturing facilities of Coca Cola

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

but not the Coca Cola brand—or have its famous brand but no facilities—which would you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

choose? It’s not a trick question. But it demonstrates the power of the brand. Walk i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nto any bank and say “hi I’m Coca Cola, how about a loan”!

Let me ask another way. If

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you could have all the products or services your company produces, but not its name a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d brand, are you confident they would sell? The truth is, people don’t only buy produc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ts and services. They buy promises and reputations—what brands represent.

I’m the Bra

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd Identity Guru. I’ve spent most of my professional life helping companies tap into t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he strength of their brands. Developing a strong brand identity is critical to any com

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

pany’s success. Integrating brand-conscious thinking into communications is so critica

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, so synergistic, yet it’s seldom done by design groups and advertising agencies.

Why

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

? It’s just not what they do. Graphic Designers don’t understand positioning or brandi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng. And ad agencies are more interested in placing ads in the media. Or creating work

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that wins awards– for them.

A branding company’s total focus, their entire business p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ractice, is based on the maxim that strong brands (new or repositioned) make companies

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

more successful.

Pick the brain of a professional branding consultant. It’s bound to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

spur some powerful ideas. Whether you need to brand or re-brand products, services or

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the corporation itself, introduce new products or services or reposition existing ones

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

—there’s a chance to lay a strategic foundation to re-energize your entire company.

A

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ny qualified branding consultant can strengthen your company’s brand identity for sure

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A conference call is an important business tool. It is a paid or free service which allows us to conduct a business meeting. It's our responsibility to get the best out of this service. To make it more efficient, you need to follow certain conference call etiquette.

Balloon blimp is better than conventional billboard as a method of advertising. The great advantage is its visual impact even for several miles because it can be mobilized in places like real blimps being noted for as an airship. It is basically lightweight, inflatable, reusable and transportable.

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