Main Subject - Internet and Businesses Online

The new internet technological advancements include a very important discovery and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that is availability of broadband internet connections. This allows the user a ri

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

h browsing experience with video and audio as new content types. Many online video

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sharing community websites such a YouTube.com and Google Video have quickly became

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a popular place for many enthusiasts.

Why is video so popular has got many valid

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

easons.

* Watching a video is much easier that reading a block of text.

* Video

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ay also include real footage of real persons in it with their voice. This feels mo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re real than a text article. A text based article can also do this job but that en

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

irely depends upon how well it has been written.

* Many marketers use video as

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

demonstration purpose promotional technique and is surely is. If you want buy a t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eadmill, wouldn’t you like to "watch" a real person actually using it with all the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

features being explained in live action. So from the user's point of view it's a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

great educational medium too.

* Another very important point is credibility. Inte

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

net is a very complex medium. For example I have written this article to help you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

understand the importance of "online video", but can you see me physically. that

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is possible with t video. With video I can tech you in real time how to create you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

own video and use it for your benefit. This assures the user that there is a real

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

person behind this article and that has a much greater impact as far as credibil

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ty is considered.

Thus video is a great way for the user as well as for the marke

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

er to build a relation with each other on the Internet.

Copyright Shrinivas Vaidy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How would you like to ride the coat-tails of the next big launch or hot-product? The next time all the gurus are promoting a hot product, you can be bringing in the profits, as well.

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