Main Subject - Business

I’ve been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching ‘intelligent design’. I can’t help hearing “intelligent design” as emerging from scores of focus g

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

roup research.

There’s a war going on. I’m not safe in my own house. Americans are bombarded by 3,000 paid messages each day Media uses militaristic terminology. In movie theaters, we are referred to as captive audiences. TV ne

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tworks call us a target. If I click on a banner ad they refer to me as a hit.

I’m sitting among memetic hitmen. I’m writing from the 2005 US Account Planning Conference -Exploring the New Power of Creativity in Chicago's Fairmo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t hotel.

I’m not a registered attendee as I have been in years past. I’m wireless in the lobby of the Fairmont Hotel, so I am a paying customer of the hotel. I’m only trespassing when I actually attend the conference or eat a m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eal at their open buffets.

If you’ve read Thomas Frank's One Market Under God, you know who these people are, social engineers for advertising and corporatocracy. My experience has been that most of these attendees get offended

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

when I refer to them as social engineers. I’m not really sorry if I am offending you by challenging your sensibilities.

Account Planning is the Peace Corp of Corporatocarcy—The Peace Corp General is a presidential appointee,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

those involved are an extension of George Bush. Account Planners may be doing good, but they are also paving the way. Similarly, account planners regularly pride themselves on being consumer advocates. I do it. It does help peop

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e. Regularly, account planners are the ones saying we can profit more if we screw the consumer less. Of course, that language is not often used.

Case-in-point: I worked on Baskin Robbins 2 Scoop Sunday for $1.99 promotion which

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

greatly increased sales. A regular 2 Scoop Sunday had five ounces of ice cream covered in sauce and nuts and a cherry: two 2.5 ounce scoops of ice cream. This $1.99 promotion used one 2.5 scoop and one 1.5 scoop. Consumers were

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

happy. We were selling happiness bythe way—that was our brand essence. Consumer had accepted one big scoop and a smaller scoop for $1.99.

They, the new product development engineers—as they were called, wanted to make the $1.99

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Sunday two 1.5 scoops. I thought that might be fine. However, as the numbers were played with, and the concept of one big sccop and one small scoop resurfaced, they said that they should make it one 1.5 ounce scoop and one 1 on

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ce scoop. Then, it was proposed we give them two 1-ounce scoops and the consumer would be happy with all the sauce and nuts and a cherry.

I said, “Maybe we can just sell a happy face for $1.99” They said, “What?” I said, “T

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ere coming in to our stores to buy ice cream. We have said that ice cream is happiness. They may be willing to compromise for price, but giving them 40% of happiness they expected, even at a discount, may leave them dissappointe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d, and then we aren’t promoting happiness.”

Consumers eventually got 3-ounces of ice cream. I negotiate another ounce of cream for each patron. I was doing good. That’s the cool aid: I’m standing up for people.

When I read

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ohn Perkin's Confessions Of An Economic Hitman, I felt like I should write The confessions of a memetic engineer.

Yesterday, I saw my old boss Jeffrey Blish give a lecture on the state of culture and account planning. He is a g

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

enius. His writing, before he found Jesus-I mean advertising-created the use of % of RDA on packaged foods. That was good. But I digress.

Yesterday, I saw Jeffrey speak about his work at Deutsch and their broadening influence o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

culture. He showed a Bon Jovi video his creative director Erik Hirschberg had concepted, a video that promotes the viral use of a smirk for subsuming the rage of youngsters. Brilliant memetic idea. Erik recently said, “Brands

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

are the new religion.” Jeff Johnson, CEO of WestWayne says the same thing. The Culting of Brands explores the tactics of this brand warfare.

Jeffrey spoke about the power of irrational reasons to believe. “Great cheese comes f

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

om happy cows. Happy cows come from California.” Then Jefferey asked, “How’s that for logic?” Of course it is intellishit and he knows this and he is proud it is working so well and he should be.

Jeffrey suggested that those

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of us who wish to harness this technology should focus on two questions:

1) How is media consumption changing?
2) How is the consumer brand relationship changing?

I’m more concerned with being an advocate for transparency

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Are you one of those people who live life trying to impress others? Well, if you are, you are headed for major disappointment. You see, 90% of ALL people in multi-level marketing barely make enough money to pay off their gas bill. Yet they stick around and continue to lose more money because they want their upline to be happy. If you are one of them, why are you still sticking around another year and killing your own future?

It's a new way of thinking about your website. Once you understand it, then you are able to finally take full advantage of your web space because you realize just how valuable your website really is on internet. You see, the internet is filling up as more and more online stores are opening up shop. It's still cheap and easy to get started. Web space is still easily available. However, it's already changing.

Like I said there shall be enough material to make this ad busting into a series. In fact I have to restrain myself on most occasions when watching some of the “new” stuff on air at the moment.

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