Main Subject - Internet and Businesses Online

Does your website get enough traffic? Do you measure the number of visitors and what they do when they get to your site? If the answer to these

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

questions is 'no', don't worry, you're not alone. There are millions of websites but only a tiny minority of website owners manage their traff

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

c building activities properly - what's worse, even less measure where their traffic originates and how visitors behave when they get to the si

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e. Attracting more customers to a website is therefore the key - traffic is useless if it's not relevant to your site's offer. The difference

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

between visitors and customers

Generating website visitors and converting them to customers are two entirely different but closely related act

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ivities. There are many strategies and tactics you can deploy in both fields. To attract visitors you can optimise your site, pay for clicks th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ough the search engines, advertise on other sites and in emailed newsletters and so on. To persuade visitors to become buyers you can use compe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ling sales copy, offer incentives, publish testimonials and much more. But no matter how well you implement any of these tasks, if you don't te

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t and measure each activity properly, your results will never deliver the best return on investment - you'll be shooting in the dark.

So the f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

irst thing to get right before you invest any money in attracting customers to your website is to install some kind of web analytics system tha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

will tell you at a glance how your site and its marketing are performing.

The next thing to tackle is your target market. Targeted traffic th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ough the search engines is the place to start. Over 80% of website visitors now originate from a search engine - and they keyword is searching

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

capturing a share of those people who are actively searching for what you offer is one of the 'no brainer' way to attract more customers to yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ur website.

How do you do this? There are two ways - search engine optimisation (SEO) and pay-per-click advertising (PPC).

SEO is the process

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

by which you get your site well ranked in the natural search results against the keywords and phrases that you are targeting.

PPC systems like

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Google's Adwords are auctions for keywords - the advertisers who bid highest and succeed in attracting the most clicks get the top positions.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n both cases, selecting the right keywords and phrases is critical. Keyword research is essential to eliminate the guesswork from your search m

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

arketing. You can start by checking your website's log files. These files contain records of where your traffic was referred from and what keyw

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rds were used. Practitioners of both SEO and PPC also use tools that capture the search terms used by people - you may have heard of Wordtracke

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

for example. Whichever system you use, researching this vital element is critical for successfully attracting more customers to your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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