Main Subject - Business

Part one looked at telesales, yellow pages and other directories, using mailing lists and advertising in local papers and journals. In this

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

article I will be considering direct selling techniques, leaflet drops and internet advertising.

1. Direct Approach

You could simply cold

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

call on a company and hope you can get to talk to somebody. My experience of this is that it is quite a daunting task and by and large relat

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ively unsuccessful in gaining new business. A lot of time, effort and fuel can be wasted as well as damage to ones morale which could take q

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ite a severe battering as you experience one knockback after another. Not a technique to be recommended. However with regard to builders cle

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ans it can be successful. What this entails is visiting any building site and passing your details, normally in the form of a business card

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

on to the site manager. You may not be successful on that site but invariably companies will hang on to your details and may contact you at

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ome time in the future.

2. Leaflet drops

If you are targeting domestic customers then these can be quite successful at increasing your cli

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ent base. They are not to be recommended for commercial companies for reasons discussed in the first article. So I will presume that you wis

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

h to target the domestic sector. In which case you have to design a very professional looking leaflet, preferably in full colour and have it

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

commercially printed. Do not try and print them off on your office or home printer because they will look less professional. The second and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

most important element in achieving success with leaflets is to target your areas very carefully. Do not necessarily aim for the most prosp

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

erous areas with the most expensive houses in, these in our experience do not provide the rewards that you might imagine they would. The mid

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

dle income families are the most rewarding in terms of generating new customers. Having targeted your areas and had your 10 or 20 thousand l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

aflets printed use the services of specialist company to carry out the delivery for you. Under no circumstances consider doing it yourself!

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

If you don’t believe me then try it and you will soon find out why you need professional help to deliver them. Then all you have to do is si

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t back and wait for the calls to come in. We have in the past worked on a ratio of one in two hundred producing a customer provided the targ

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t area has been wisely chosen.

3. Internet Advertising

This could command several articles by itself, but for the purposes of this article

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

it outperforms all other forms of advertising. So get a website, promote it, constantly update it and watch the referrals pour in! You coul

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d employ the services of a website designer and an SEO expert or you could do it yourself. How will be left to another article in the future

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Newspaper vending machines are used for the sale or distribution of newspapers, periodicals, and commercial flyers. Most machines have a currency detector that verifies if the amount of money deposited is sufficient for the buying of the desired newspaper. Newspaper vending machines are reliable, easy to service, and easy to locate. They give you an exceptional return on your investment.

This is the first article of a multi-part series on this topic. Part One of this SPECIAL REPORT is about: Organizing Your Group Would you agree that it's easier complete a job when you have a blue...

Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money. How can I figure out where to start?

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Main Subject - Marketing Options For Cleaning Companies - Part Two

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