Main Subject - Business

Let's face it the busines world we live in today is extremely competitive and those who sit back and do business the way they always did it are sure to perish. Think back to the genera

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l store. Every year you knew approximately how much you were going to make. A good year mean't 10 or 15% over expectations and a bad year meant 10 or 15% under expectations. The extra

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rofit would mean you were able to purchase a luxury item. The slight loss mean't you cut back on a luxury item.

Today the world has changed. You earn more but the word savings is a wo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d few know anything about. To compete today you always need to be on the consumers mind in a positive progressive way. Look at well established companies like Kodak and Bell. There mon

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

opoly days are over and they are looking for new ways to do business. Having a great product today is not enough. It must be advertised and marketed to the right consumer group, in the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

right way, at the right time. This brings me to the topic of Promotional Products.

Not to long ago when one mentioned promotional products you thought of a gadget or a pen with a comp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ny's name on it. Today this same field incorporates practically every product you can think of. The Gap, Banana Republic, American Apparel, Sony, Coach, Sharper Image, American Express

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, Seiko, Movado, Nike, Calloway, and Liz Claiborne are all companies who buy booths in trade shows for the promotional product industry. Why are they there? They know that this industr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

includes corporate gifts, incentive programs and give aways and is a multi-million dollar industry and they would like to get their piece of the pie.

Think of any item, and you can b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and it with your logo. Think I'm kidding, look at my web site, www.solutionsink4u.com. There are over 600,000 items to brand with many more not even in my data base yet. The numbers gr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

w every day.

Here are the top ten uses for promotional products:

1) Business Gifts - Gifts to foster customer goodwill and retention.
2)Tradeshows - Trade show traffic generatio

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n. Watch how many more people go over to a booth when you are giving something away for free. it really doesn't matter what but the better the gift the more lasting positive feeling yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tend to get.
3)Brand Awareness - Promotion of brand awareness and brand loyalty.
4)Employee Relations and Events - Morale and motivation, corporate/employee events, employee

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

orientation, corporate identity, employee referal programs.
5)Public Relations - Corporate involvement with community, fundraising, sponsorship, school programs, media relations,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

corporate image.
6)Dealer/Distributor Programs - Dealer incentives, co-op programs, company stores.
7)New Customer/Account Generation - New Customer or account generation rew

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rds.
8)Not-For-Profit Programs - Not-For-Profit use for fundraising, public awareness campaigns (health,environment,public safety,etc.).
9)Customer Referral - Customer referr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l incentive programs.
10)New Product/Service Introduction - New product or service introduction.

Today smart companies are allocating a greater proportion of their marketing budg

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ets to promotional products. This is due to it's effectiveness. Promotional Products can be a cost effective and personal way to leave a great impression on one person. Word of mouth o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

exposure by this person can exponentially grow the positive results.

Need help with your next campaign give me a call at 514-337-2238, drop me an email at steve@solutionsink4u.com or

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

visit my site for great original ideas at www.solutionsink4u.com. Here's hoping your next campaign or launch keeps your company on the road to success.

Steven Schneidman Solutions In

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Looking for money to start or expand your business? What government funding options are available? Does your business qualify? Where can you find more information about grants and finincial aid programs? Answers to these questions and more in this article.

It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence.

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