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When you are purchasing an ad, be sure and understand exactly what type of ad y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ou are paying for. Sometimes an ad may be called one thing in one ezine, but a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

other thing in another ezine. So when comparing, be sure you are comparing app

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es to apples.

A couple of ways that you can try to determine before actually r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nning an ad if the ezine itself is generally credible is to look through back i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sues of the ezine. If the same advertisers are continuing to run ads, then you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

can generally assume that the advertising they are doing is effective for them.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Of course, there are always going to be people who advertise without tracking,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and therefore do not know a specific source is not converting for them, but in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eneral if the same advertisers are continually running ads, that is a good sign

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

that the ads convert. Of course, just because someone else’s email is effectiv

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, that doesn’t guarantee that yours will be – the demographics of each list are

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

often very different and respond to different offers, even across ezines that h

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ve similar niches.

Another way (less accurate) of determining the effectivenes

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of an ezine is the wait time necessary to get your ad out. If the next availa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

le ad is tomorrow, odds are the ads do not convert well, or there would be more

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of a wait. If, on the other hand, the ezine is paid up 3 months in advance, th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

re is a much better chance the ezine ads convert very well, and hence the backl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g.

Other than that, there are a few things you should at least look at or be a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

are of, although they are not always indicative of what they might appear to be

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When you add features to your products and services be sure they add value. Too often we focus on up selling and what it means to us without thinking about how much of an intrusion it may be to our customers. When a customer visits us, he is looking for a solution to a problem. When we introduce a solution to another problem we think or hope the customer has - we have made his or her life more difficult.

Many movies have been made about the tragic story of the Titanic. Arrogance and ignorance was definitely present during its maiden voyage, which was Titanic’s last voyage. Many warnings were given, but unfortunately, the warnings were not taken seriously. On April 14th, 1912 Titanic received six warnings that icebergs were present in their perimeter. On the night of April 14th, Titanic struck an iceberg and ultimately sank to the bottom of the Atlantic Ocean.

Now there is no law that says you have to follow these rules, but if you are in business on the Web, you should definitely pay attention.

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