Main Subject - Internet and Businesses Online

One of the methods that is very successful in increasing on line traffic to websites is viral marketing. Viral marketing makes use of the t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

endency of a person to share something that they find interesting, amusing or helpful.

Many companies use this behavior to spread their advertising and incr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ase on line traffic to their site and the popularity product. Viral marketing can be used in many ways to make this happen. It might be in the form of an int

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

resting story, an addicting game, a funny video, an informative book, or anything that may interest you enough to share it with your friends.

So, how can yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

use viral marketing to increase traffic to your site? A good example would be to create an e-book, report or software program that would be interesting en

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ugh and of enough value to encourage people to give it away for you or allow them to sell it for 100% profit.

I could perhaps create a short cookbook on how

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to barbeque ribs. If I then offered it to every recipe webmaster as a giveaway and to every freebie site on the web, many people would download this cookbo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

k, and then continue to pass it on to their friends perhaps.

How does this help me? Well of course, when I create the book I will brand it throughout with

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y web address and information about me. I might include sales information and links to some products that the reader might be interested in as well. I woul

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of course tout the benefits of signing up for my recipe list, giving a link to do so. Many people will learn about me and my site. Some would click throug

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to visit my site, and a few will actually buy from me. This increases my traffic and my sales.

The greatest benefit is that this e-book will continue to b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e given away for a long time if it has value. So traffic will continue and even build from it. Many sites use the power of this by giving away sampler book

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

, with advertising to the full-scale inside. Traffic and sales will continue to increase over time as the book is given to more people.

Of course, your boo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

would be about whatever niche you are in. Do not try to give a cookbook away in an automotive niche, unless you can find a way to relate it (like perhaps c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oking on your manifold).

When I first tried giving away a branded book, I did not see the value, other than in sign ups for my newsletter (I asked for an em

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

il address in order to send the book). However, I did give permission to the reader to give the book away in any way they wished as long as it was unchanged

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. Approximately 6 months later, I began to see a steady rise in my traffic from the viral effects of the book.

Do not underestimate the value of viral adve

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tising. It takes a while to build momentum, but once it takes off, the effect is very powerful. I would caution you, however, to create a quality product t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

give away. If you give away junk, you will be known as a junk dealer.

Viral marketing is a useful way of increasing on line traffic to your site. Create

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

quality product that is branded with your information, give it away everywhere and watch for the predictable increase in on line traffic within a few months

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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