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Main Subject - SPAM: A Nutrious Food or a Waste of Time?
Unless the filters on your computer are really good, you’re getting at least an occasional SPAM message in your email Inbox. For most of us, we spend more time sorting through a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nd deleting the SPAM than we care to. In fact, my husband told me tonight that of 30 messages he receives each day on our home computer 29 of them are SPAM.
Sometimes SPAM mess
Sometimes SPAM mess
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ges are easily identifiable by their subject lines. Sometimes the senders disguise the messages by using what appear to be either business-related subjects or subjects that impl
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
y a personal relationship has already been established. Either way, we know it’s risky to open these messages—-because of their content and because of potential viruses.
We’re
We’re
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
n the business of doing business. To maintain solid relationships with our clients and peers, writing an accurate and descriptive subject line for each email we send is critical
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
to making our readers’ lives easier and their work more efficient. Accurate subject lines not only reflect the content of the message; they also serve as a focus statement so th
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e reader can begin gathering information right away.
I was reminded recently of the importance of the accurate subject line. I’d contacted a company regarding cell phone servic
I was reminded recently of the importance of the accurate subject line. I’d contacted a company regarding cell phone servic
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
and asked that a sales representative contact me. I received an email some days later from a sales rep that had in the subject line just this one word: “hello.” Normally I woul
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
dn’t open this message. But for some reason I did and found that it was from the person I was eagerly awaiting a response.
All readers, you and me included, approach each email
All readers, you and me included, approach each email
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
we read with the same question in mind: "What’s this about?" We want that question answered immediately. When the writer of the email or document fails to anticipate our questio
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
and postpones the answer, most of us become impatient. Our time is precious and each moment valuable. We don’t want to waste it searching for the answer to that question. Nor d
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
o we want to run the risk of opening an email that will infect our computers.
When we give an accurate subject line, we begin to answer the question “What’s this about?” Our re
When we give an accurate subject line, we begin to answer the question “What’s this about?” Our re
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ders appreciate knowing how to focus their reading and also feel more confident opening emails presented this way.
Help yourself and your readers by being very descriptive in y
Help yourself and your readers by being very descriptive in y
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
our email subject lines. This is particularly important if you don’t have a previous relationship established with the reader. Even if you do, you have probably already experien
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ed how clever and deceptive SPAMers can be.
For an idea of how you can begin to tailor your subject lines to meet your readers’ needs,
Instead of a subject line that just says
For an idea of how you can begin to tailor your subject lines to meet your readers’ needs,
Instead of a subject line that just says
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
"Report"
Try: "Report on (title of report) dated (insert date) for (client)"
Instead of a subject line that says "Hello"
Try: (Your company name)… (specific reason for writin
Try: "Report on (title of report) dated (insert date) for (client)"
Instead of a subject line that says "Hello"
Try: (Your company name)… (specific reason for writin
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
g)
Instead of: "Following up"
Try: Our meeting at X company on …
In other words, be as descriptive as possible, making as many connections as you can to previous contact or w
Instead of: "Following up"
Try: Our meeting at X company on …
In other words, be as descriptive as possible, making as many connections as you can to previous contact or w
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rk you’ve done with the reader. If the sales person that contacted me had put in the subject line: “your request for XYZ Company phone service upgrades” I’d not have had ANY que
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
stions whatsoever about opening his email.
We can’t afford to be cavalier, coy, or questionable in our emails. Giving our readers an accurate, descriptive, and informative subj
We can’t afford to be cavalier, coy, or questionable in our emails. Giving our readers an accurate, descriptive, and informative subj
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ct line helps our readers feel more confident in opening our messages, more receptive to our content, and more willing to respond when we answer the question “What’s this about.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/81361/mainsubjects-SPAM-A-Nutrious-Food-or-a-Waste-of-Time.html">SPAM: A Nutrious Food or a Waste of Time?</a>
BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/81361/mainsubjects-SPAM-A-Nutrious-Food-or-a-Waste-of-Time.html]SPAM: A Nutrious Food or a Waste of Time?[/url]
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