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Main Subject - Let Your Best Brand Ambassadors Speak!
As professional communicators, we are taught to control the message, limit the spokespeople to those trained and credible e
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nough to deliver our carefully crafted corporate message.
But blogs have changed this.
While not for every company, blogs
But blogs have changed this.
While not for every company, blogs
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
are an incredibly powerful communication tool when put in the hands of the rank and file. The leveraging of blogs for the
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
PR department and executive suite should be reconsidered and instead, the value of empowering your hundreds or thousands of
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
brand ambassadors to speak their minds and hearts about their lives and your work should be evaluated.
But what if they s
But what if they s
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
hare all your secrets? Tell your customers how they really aren’t respected? What about controlling the message?
Your comp
Your comp
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
any culture will be a big determinant here: if your culture is closed and secretive, this will never work. But if you can s
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
and to hear the good and the bad, within reason (more on this in a moment), the blogosphere and your customers, partners, i
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nvestors, will be better for it. Because blogs are all about being real, transparent, accessible. Who has more of these qu
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
alities than your front line brand ambassadors? Especially when your company or value proposition is complex, these daily t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ouchpoints for your brand can be the clarifying experience your potential or current customers need.
Microsoft is a good e
Microsoft is a good e
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
xample. Once a secretive company thought to be the second coming of the evil empire, it has embraced blogging by its employ
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ees, in fact, has encouraged it. With limits (again, more on this in a moment), employees blog about their work, projects,
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
and lives. They also do a fair amount of criticizing Microsoft or addressing criticism already out there about the company.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
This is OK. As a tool for engaging in a dialogue, blogging should address the good with the bad or you lose that transparen
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
cy and credibility. You're quickly branded as PR party line and deemed irrelevant.
One thing you need to do before you sen
One thing you need to do before you sen
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
d your employees on their way with links to blogger.com, is a little document that spells out what your company’s policy is
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
about blogging, just to be clear, so that new product prototype doesn’t find its way onto the web before it should. Some g
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ood ones to review and possibly repurpose for your situation are elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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<a href="http://www.mainsubjects.org.ua/article/8127/mainsubjects-Let-Your-Best-Brand-Ambassadors-Speak.html">Let Your Best Brand Ambassadors Speak!</a>
BB link (for phorums):
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