Main Subject - Business

What better way is there to promote your business than by distributing brochures? Say you want to have a garage sale. If you compare a black-and-white flyer with a full-color brochure, which one do you think will cap

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ture more attention?

- A full color brochure is a sure-fire way to promote your business.

- A brochure is a single-sheet document which comes in several sizes. It can be mailed or personally handed out to people an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d is considered as one of the best promotional materials. It is also a good selling aid.

- Whether you need them as product flyer catalogs or as trade show handouts, a brochure is the best format to convey the messa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e that you want to send out.

- Promotional brochures can create a lasting impression and they leave a powerful message to the minds of your prospective clients and customers.

1. Choose The Paper.

Pick the right ki

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd of paper to use. Choose a fun and light color scheme when printing out brochures for businesses where the main target market is women. For businesses whose clientele are mostly men, choose more masculine colors an

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a heavier paper. Some people go for coated papers to achieve a more vibrant, upscale look. Whatever color, thickness and texture of paper that you choose, make sure that it incorporates the message that you want to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

give out in the brochure. It is also good to somehow match these with the company name and logo.

2. Write The Content

On the back cover and on the succeeding pages of the brochure, you can write a brief company pro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ile. Make sure that this shows the products and services that you offer so that people will learn about your company. Make the content as brief, concise and as informative as possible. Give out your company's complet

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e contact information: telephone number, fax number, address, e-mail and website, if you have one.

- What message do I want to give out to customers?

- Why would a client/prospective customer read my brochure? What

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s in it for them?

- Would they eventually take advantage of the products/services that I offer?

3. Choose The Design

When choosing the design for your brochure, do not forget to include the corporate logo, the nam

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e of the company and a brief tag line or slogan which would represent the products and services that you offer. Ideally, these should be on the front of your brochure. Keep it simple because you would want people to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

gain immediate interest so that they will get one of your brochures and actually read them. When you find a company that will print out the brochures for you, they might have some graphic designs available. This is w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at mainly captures the attention of readers that is why you should focus on the design. There are also a lot of websites online where you can find companies offering brochure printing services. If you want, you can e

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ven some up with an eye-catching design yourself, and just have the brochures printed out.

4. Choose The Right Folding Pattern And Paper Size

Even an insignificant factor like the number of folds can contribute to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he general look, feel and functionality of your brochures. This enables you to create a more varied look, as compared to just the traditional 2-page leaflet.

5. Folds:

i. Half-Fold

This is a single fold which prov

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ides four pages to print on. If you have a letter sized paper (8 1/2 x 11 or 11 x 17), then you can come up with a great 4-page brochure catalog.

ii. Tri-Fold

This design contains left and right flaps which open fu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ther to reveal a message within. It creates a 6-page (3 front and 3 back pages) brochure. This style gives you more space to print out your company information.

iii. Z-Fold

The brochure will open up like an accordi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on and this style leaves you with even more space for printed information.

5. Print 'Em Out!

Brochures are ideally printed in more than one color for better visual effect. They can be printed in one or two colors,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r in a four-color process. You can either use the conventional offset printing or go digital. With the conventional method, you get a high standard print quality. With digital printing, you may print out a smaller vo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lume in full color. Check out companies which offer brochure printing services after deciding on the general look that you want. Make sure that the company is reliable and is capable to give you exactly what you want

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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