Main Subject - Business

One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you ar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo.

The first characteristic of an effective logo is that it has

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

immediate impact. Your logo should catch the viewer's eye and hold the viewer's attention. Consider the logo of Apple Computers; the graphic apple with a stylized bite taken out of it has immedia

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e product and corporate identification with consumers. An effective logo "grabs" attention.

In addition to impact, a good logo must be good to look at. An effective logo should have the look and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

feel of "art", if a logo is not appealing to the eye it will defeat its purpose - attracting attention and providing effective identification.

Closely related to these first two characteristics

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of a good logo, is distinctiveness. A good logo must stand out from the crowd. A logo that is too similar to other logos is not only confusing but it could be embarrassing or even costly. In 2003

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, the Chicago Bears sued another professional football team over a logo that was too similar to the Bears' logo!

This brings us to the next characteristic of an effective logo the logo must crea

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e or evoke a positive image. "Branding" is a common marketing principle based on product identification growing out of identifying a product with a positive image and a sense of goodwill.

Anothe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r characteristic of a good logo is that it accurately represents the organization or business. If a company or organization wants to project a serious, professional image, the logo must look prof

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ssional. A humorous or whimsical logo would be counterproductive to projecting professionalism.

A good logo must also be straightforward. It has to be free from ambiguity. If the meaning of the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

logo is vague, if it creates doubt, or if it is indistinct, it cannot be effective.

An effective logo is also comprehensible. A logo must be legible and immediately recognizable from a distance.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

The meaning of a logo is so tied to its distinct visual form that recognition, a principle function of the logo, would be lost if it were not comprehensible.

The best logos are the most memorab

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e logos. The Apple Computer "Apple" logo and the McDonald's Hamburgers "golden arches" are great logos because they are memorable to the point of being iconic.

A logo must also be flexible enoug

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

h to give the same impression yesterday, today, and tomorrow so the logo design survives changing fashion. Originally, Apple designed its logo as a monochrome apple with a bite taken out of it to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

symbolize the acquisition of knowledge. With the advent of the Apple II and its advantage of displaying color, however, Apple added multi-colored bands to its logo.

A good logo must also copy we

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ll. In any business or organization, the use of a logo becomes ubiquitous - it is ever-present on buildings, letterhead, signs, products, promotional items, etc. A good logo will be as effective

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n a business card as it is on a billboard - small scale and large scale uses. Will the logo still be recognizable printed on the barrel of a ballpoint pen?

A logo identifies a business or organi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

zation so it would be counterproductive to change it because it did not wear well over time. Do you remember what we said about "branding" earlier in this article? Companies that have invested va

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t amounts of money, time, and effort to establish their "brand" do not change it frequently for a reason. Make sure your logo will be "timeless" for the same reason.

Finally, the last criteria f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or a good logo it is a logo you will be proud to use it. If your logo meets all the criteria listed above, it will be an effective logo and one that you and your organization will be proud to use

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/8110/mainsubjects-What-Makes-a-Good-Logo.html">What Makes a Good Logo?</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/8110/mainsubjects-What-Makes-a-Good-Logo.html]What Makes a Good Logo?[/url]

Localization means adapting the product or service in such a manner that it is able to successfully sustain itself in a foreign market. Due to the vast diversity between certain markets, merely translating the text from one language to the other is not the solution anymore. A phrase or idiom from English would never carry the same punch when translated to a non-European language.

There are pro's and con's and proper etiquette to sending out Christmas cards. Perhaps this article will help give you some suggestions.

Even though Fed Chairman Alan Greenspan has pronounced the recession over, many businesspeople are taking about one thing only: survival. They are hunkered down trying to weather the storm, but they're doing it at the expense of building their businesses. And I believe many companies are unwittingly sacrificing their future.

Tags

Links

Main Subject - What Makes a Good Logo?

Related Articles: